"Car, gun, fashion and booze labels" rule the world of product placement in song, according to a list of the 100 most popular brands that are mentioned in rap hits.
"Mercedes received 100 mentions, while Nike came in second with 63 mentions and former No. 1 Cadillac took third with 62," according to American Brandstand 2005, a report by Agenda Inc.
Implications - When a brand that was originally intended for one target demographic is taken over by another, it is referred to as a brand hijack. The Mercedes Benz is a perfect example, as it was initially intended for wealthy businessmen, but has been adapted entirely by the hip hop community.