# Automotive Haute Couture Drive and Dress in Style with the Mercedes-Benz Lifestyle Selection By Summer Luu | Published 2010-10-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-lifestyle-selection References: [luxurylaunches](http://www.luxurylaunches.com/fashion/mercedesbenz_unveils_fashion_and_accessories_collection_for_autumn.php) & [accessories.mbusa](http://accessories.mbusa.com/) This staple [luxury automotive brand](https://www.trendhunter.com/trends/sergio-hudson) has recently unveiled their fashion and accessories line called the [Mercedes-Benz](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic) Lifestyle Selection. Loyal clients to the classy brand can now extend their love by dressing in the Mercedes-Benz Lifestyle Selection's clothing and bags. Other items include business pieces, wristwatches, cufflinks and cool shades. Now you can truly ride in style with the Mercedes-Benz Lifestyle Selection. **Implications** - This haute couture swag is a must for any Mercedes-Benz car owner. The [cufflinks and shades](https://www.trendhunter.com/trends/volvo-capsule) are perfect to display your ownership and love for the automotive brand. Even if you don't have a Mercedes-Benz, donning these fashions will show that you have a strong desire to own the luxurious product. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 49% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Fashion in Automotive:** The convergence of luxury automotive brands and fashion opens up opportunities for innovative and stylish accessory lines. - **Brand Lifestyle Selections:** Automotive brands creating lifestyle selections allows for brand loyalty expansion and enhanced customer experience. - **Fashion as a Symbol of Desire:** Fashion items associated with luxury automotive brands can serve as a status symbol and desire-inducing product. ### Sectors Adopting This - **Automotive:** Automotive industry can explore the potential of developing their own fashion and accessory lines to complement their brand image. - **Fashion and Retail:** Fashion retailers can partner with automotive brands to create exclusive collections that cater to brand enthusiasts. - **Luxury Goods:** Luxury goods industry can tap into the demand for fashion items associated with high-end automotive brands and create collaborations or licensed products. ## Related on Trend Hunter - [Automaker-Branded Limited-Edition Collections](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic.md) - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md) - [Luxury Vehicle-Inspired Capsules](https://www.trendhunter.com/trends/aim-leon-dore-x-porsche.md) - [Dynamic Silhouette Car Concepts](https://www.trendhunter.com/trends/mercedes-dresscode-concept.md) - [Leisure Performance Style](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown.md) - [Automobile-Focused Home Designs](https://www.trendhunter.com/trends/ralph-lauren-modern-driver.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)