# Theatrical Auto Films Mercedes-Benz 'Icons of Style' Mini-Movie Features Lara Stone By Katherinev123 | Published 2012-01-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-icons-of-style References: [prnewswire](http://www.prnewswire.com/news-releases/icons-of-style-mercedes-benz-features-new-sl-roadster-and-supermodel-lara-stone-in-calvin-klein-collection-captured-by-alex-prager-136065633.html) & [fashion.mercedes-benz](http://fashion.mercedes-benz.com/en/article/23-icons-of-style.html) The [Mercedes-Benz](https://www.trendhunter.com/trends/the-rise-of-electric) 'Icons of Style' campaign has launched in promotion of its SL [Roadster](https://www.trendhunter.com/trends/yamaha-tricera) model. The campaign, a collaboration between Mercedes-Benz and [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-shapewear), comprises a surreal film created by photographer and filmmaker Alex Prager and features top model -- and current face of Calvin Klein -- Lara Stone. In the film, which takes on the chilling and dramatic vibe of an Alfred Hitchcock movie, Stone appears alone in a barren desert landscape. According to PR Newswire, she is a getaway driver trying to outpace a tornado. Stone's character is strong and in control, something that is underscored by her classic and sophisticated black Calvin Klein dress. Stone steps out of her Mercedes-Benz SL Roadster and gets her suitcases out of the trunk; subsequently, a strong wind picks her up and she floats into the air. Watch the odd and mysterious film here. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Marketing:** Collaborative campaigns between companies in different industries can help create a unique and compelling story that captures consumer attention. - **Surreal Advertising:** Creating ads that are surreal and cinematic, like a mini-movie, can help to create a memorable and unique brand experience for consumers. - **Storytelling Advertising:** Telling a story through advertising can help capture consumer attention and create an emotional connection with your brand. ### Sectors Adopting This - **Automotive Industry:** Creating surreal advertising campaigns, like mini-movies, can help automotive brands create a unique and memorable brand experience for consumers. - **Fashion Industry:** Collaborating with other industries, such as automotive, can help create a unique and compelling story that captures consumer attention in the fashion industry. - **Film and Entertainment Industry:** Creating cinematic advertising campaigns for other industries, such as automotive and fashion, can provide new opportunities for filmmakers to explore and showcase their skills. ## Related on Trend Hunter - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md)