# Equestrian Car Campaigns Karlie Kloss Takse Over the Mercedes Benz Fashion Week Campaign By Katie Pagnotta | Published 2012-12-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-fashion-week References: [highsnobette](http://www.highsnobette.com/news/2012/12/07/karlie-kloss-for-mercedes-benz-fashion-week-campaign-by-ryan-mcginley/mercedes-benz-aw13-karlie-kloss-1/) & [mbfashionweek](http://www.mbfashionweek.com/press) American model Karlie Kloss is the new face featured in the [Mercedes](https://www.trendhunter.com/trends/mercedesbenz-immortal-love) Benz Fashion Week Campaign. It’s only natural for Mercedes to partner up with a popular model seeing as they sponsor and work with tons of models in preparation for Fashion Week. The latest campaign presents a series of whimsical photographs for the Autumn/Winter 2013 campaign. The series was shot by Ryan McGinley. He captured Karlie’s beauty and the car’s sleek aesthetic together in magical cohesion. The shoot took place in California at a big Tejon Ranch. The setting is beyond stunning and the mix of dessert and blue skies made for a fabulous photo-op. The campaign also features a [gorgeous grey stunt horse](https://www.trendhunter.com/trends/horse-power-collection). The Mercedes Benz Fashion Week Campaign photo series with the beautiful horse paired with Kloss and the vehicle is a perfect combination. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 50% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Week Collaborations:** Collaborating with popular models for fashion week campaigns creates new opportunities to showcase brand aesthetics. - **Magical-themed Advertising:** Creating whimsical and enchanting advertisements can capture consumers' attention and create a memorable brand image. - **Integration of Nature and Luxury:** Incorporating natural landscapes and elements into luxury advertising can evoke a sense of elegance and exclusivity. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can collaborate with popular models and photographers to create captivating campaigns that resonate with consumers. - **Automotive:** Car companies can explore partnerships with fashion brands and photographers to create visually stunning advertisements that elevate their brand image. - **Lifestyle and Luxury:** Luxury brands can integrate nature and magical aesthetics into their advertising to create a sense of wonder and desire among consumers. ## Related on Trend Hunter - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md)