# Virtual Rescue Campaigns Mercedes-Benz 'Escape the Map' Challenge Asks Viewers to Help Marie By Katherinev123 | Published 2011-11-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-escape-the-map References: [popsop](http://popsop.com/50937) & [escapethemap](http://www.escapethemap.co.uk/) 'Marie' is a fictional character in the [Mercedes-Benz](https://www.trendhunter.com/trends/drive-pilot-story) 'Escape the Map' challenge who needs helps from viewers to "escape" out of Google Maps' Street View. Sound strange? It is, but it's also an exciting and fun way for the automaker to engage its youth audience in the UK. This video shows 'Marie' trapped inside a Mercedes-Benz C63 AMG Coupe in Google Street View. Her face is blurred, just like the faces seen in Google Maps Street, and the video asks people to participate in [interactive online challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions) to help Marie, which will also unveil her blurred face. Viewers who participate also get a chance to [win a C-Class coupe](https://www.trendhunter.com/trends/kia-squares), in addition to receiving a phone call from Marie thanking them for their help. With real life and the online world becoming increasingly intertwined, an interesting interactive campaign like the Mercedes-Benz 'Escape the Map' challenge offers one way to gain awareness among today's tech-savvy youth. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 14% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Interactive Viral Campaigns:** Companies can create interactive campaigns that utilize audience participation in imaginative and engaging ways. - **Blended Reality Engagement:** Companies can create interactive, blended reality experiences that combine real and digital worlds for more immersive engagement. - **Gamification Marketing:** Companies can use gamification techniques to incentivize engagement and drive participation while building awareness and brand loyalty. ### Where This Applies - **Automotive:** Automakers can leverage interactive campaigns like 'Escape the Map' to engage a youth audience and build brand awareness in a more tech-savvy world. - **Marketing and Advertising:** Marketing and advertising companies can use blended reality and gamification to create compelling and engaging campaigns for clients. - **Technology:** Technology companies can offer platforms and tools to enable interactive campaigns that bridge real-world and digital experiences for increased engagement. ## Related on Trend Hunter - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md)