# Anti-Blind Spot Ads The Mercedes-Benz E-Class Creates a Spooky Safety Commercial By Shelby Lee Walsh | Published 2010-03-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-e-class References: [adsoftheworld](http://adsoftheworld.com/media/tv/mercedesbenz_eclass_scary_surprise) & [mbusa](http://www.mbusa.com/mercedes/#/mbhome/?utm_source=google&utm_medium=cpc&utm_term=mercedes-7760552&WT.srch=1&WT.mc_id=7760552&iq_id=7760552&CHC=39575P) The [Mercedes-Benz](https://www.trendhunter.com/trends/drive-pilot-story) [E-Class](https://www.trendhunter.com/trends/mercedesbenz-cle-coupe) is one car that won't give you an unexpected surprise -- excluding this commercial of course. Dubai-based advertising agency Impact BBDO illuminates the new [Blind Spot Assist](https://www.trendhunter.com/trends/dezl-dualview) feature that comes with every Mercedes-Benz E-Class vehicle in the most interesting way possible. Shot as an old school horror flick, the television spot shows the dangers of blind spots in a spooky vintage theme. Rad. **Implications** - Consumers adapted to ads and are able to tune them out with greater efficacy than ever before. They do so because they see companies as simply trying to push a product on them. Companies that create jarring ads that deliver a message that transcends their product and has to do with safety or the social good will find receptive consumers. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 23% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Jarring Ads:** Opportunity for companies to create ads that deliver a message of safety or social good to captivate consumers. - **Vintage Theme:** Utilizing a spooky vintage theme in advertising campaigns can provide a unique and memorable experience for consumers. - **Consumer Engagement:** Finding innovative ways to engage consumers and capture their attention amidst an increasingly saturated advertising landscape. ### Industries Being Reshaped - **Automotive:** Opportunity for car manufacturers to create unique and engaging advertisements to highlight safety features. - **Advertising:** Opportunity for advertising agencies to explore creative concepts such as jarring ads and vintage themes. - **Film/entertainment:** Opportunity for filmmakers and production companies to collaborate with brands on creating thematic and memorable commercials. ## Related on Trend Hunter - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Blind Spot Alert Systems](https://www.trendhunter.com/trends/blind-spot-alert.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md)