# Automobile Fashion The Mercedes Benz 'Dream Factory' By Ayman | Published 2008-04-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-dream-factory References: [adsoftheworld](http://adsoftheworld.com/media/print/mercedes_benz_dream_factory_2?size=_original) The new **Mercedes Benz** *Dream Factory* campaign from VVL/BBDO ad agency in Brussels, Belgium is more of a high-fashion photo shoot than a car advertisement. And by the looks of the über sexy Mercedes Benz models, they are a work of art deserving of such treatment. The print ads promote the new SLK, CLS, and SL models being created in this "dream factory" with beautiful female models working on the cars. The campaign was done under creative direction by Jan Dejonghe, art direction by Cedric Mayence, and beautiful photography by Christophe Gilbert. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 81% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Automobile Fashion:** The trend of merging high-fashion aesthetics and automobile advertising to create visually stunning campaigns. - **Dream Factory Campaigns:** The trend of positioning car factories as dream-like, artistic spaces to elevate brand perception. - **Beautiful Female Models in Car Ads:** The trend of featuring beautiful female models in car advertisements to create a sense of luxury and desire. ### Sectors Adopting This - **Automotive Industry:** Disruptive innovation opportunity: Creating visually captivating advertisements that appeal to consumers' desire for luxury and style. - **Fashion Industry:** Disruptive innovation opportunity: Collaborating with automobile brands to create fashion-forward campaigns that showcase their products in a unique way. - **Advertising Industry:** Disruptive innovation opportunity: Developing innovative concepts to make car advertisements more visually appealing and captivating through the fusion of fashion and automotive aesthetics. ## Related on Trend Hunter - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Dynamic Silhouette Car Concepts](https://www.trendhunter.com/trends/mercedes-dresscode-concept.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Automaker-Branded Limited-Edition Collections](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic.md) - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md)