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# Fierce Futuristic Compact Cars (UPDATE)
The Mercedes-Benz Concept A Makes Its Debut

By Michael Hines | Published 2011-04-22 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-concept-a
References: [autoblog](http://www.autoblog.com/2011/04/19/mercedes-benz-concept-a-class-new-york-2011/)

The recently announced [Mercedes-Benz](https://www.trendhunter.com/trends/mercedesbenz-cle-coupe) Concept A made its debut at the 2011 New York Motor Show this week. Mercedes-Benz debuted the concept art for the car at the 2011 Shanghai Motor Show but decided to keep the goods under wraps for a stateside debut.

Simply put, the Mercedes-Benz Concept A is stunning. The silver arrow has designed an aggressively luxurious compact car that could be a hit with people who love the brand's luxury but are scared off by its tuna boat-sized sedans. Under the hood, the Concept A has a turbocharged direct-injected, 4-cylinder 2.0L BlueEFFICENCY engine kicking out 210 horsepower. Despite its name, the car is headed for production and should be on lots sometime in the (hopefully) near future.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 78% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Luxury Compact Cars:** Disruptive innovation opportunity: creating affordable, yet high-quality and luxury-feel compact cars that cater to drivers who are fans of luxury car brands.
- **Turbocharged Engines:** Disruptive innovation opportunity: developing more efficient and powerful turbocharged engines that can be used in compact cars to improve their performance and fuel efficiency.
- **Aggressive Design:** Disruptive innovation opportunity: designing compact cars with aggressive and futuristic designs that cater to drivers who are looking for more than just an average car.

### Industries Being Reshaped

- **Automobile Manufacturing:** Disruptive innovation opportunity: investing in the research and development of high-performance, luxurious compact cars to capture a new market of car buyers.
- **Engine Manufacturing:** Disruptive innovation opportunity: developing more efficient and powerful turbocharged engines that can be used in a wider range of vehicles beyond just high-end luxury cars.
- **Car Design:** Disruptive innovation opportunity: incorporating more aggressive and futuristic designs into compact car models to appeal to drivers who want a sporty-looking car without sacrificing practicality.

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