# Melted Luxury Cars The Mercedes-Benz CLS is Veiled at the Strait By Meghan Young | Published 2010-01-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-cls References: [fubiz.net](http://www.fubiz.net/2010/01/18/mercedes-benz-sculpture/) & [mbusa](http://www.mbusa.com) Ok, this Mercedes-Benz CLS sculpture is not actually melted or melting, but it certainly looks like it, don’t you think? Instead, it’s actually draped with a gray, satiny cover. Granted, it also looks like that as well. Modeling the form of the future Mercedes-Benz CLS vehicle, this sculpture was presented to the Living room of Strait. This is definitely an interesting way to unveil a new vehicle. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 66% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Car Sculptures:** Opportunity for automotive companies to create unique and attention-grabbing sculptures to unveil new vehicle models - **Innovative Vehicle Unveiling:** The use of sculptures and artistic installations to showcase new automobiles - **Attention-grabbing Covers:** Draping luxury cars with unique covers as a creative way for automakers to generate buzz ### Sectors Adopting This - **Automotive:** Automobile manufacturers can explore new ways to introduce their vehicles and engage with customers - **Art and Design:** Artists and designers can collaborate with car companies to create visually stunning sculptures for vehicle showcases - **Marketing and Advertising:** Companies can leverage creative covers and sculptures to create unique and memorable product launches ## Related on Trend Hunter - [Sculpted Two-Door Coupes](https://www.trendhunter.com/trends/mercedesbenz-cle-coupe.md) - [Dynamic Car-Themed Structures](https://www.trendhunter.com/trends/veiled-porsche.md) - [Stylish Concept Electric Cars](https://www.trendhunter.com/trends/concept-cla.md) - [Dynamic Silhouette Car Concepts](https://www.trendhunter.com/trends/mercedes-dresscode-concept.md) - [Plane-Inspired Vehicle Designs](https://www.trendhunter.com/trends/mercedesbenz-concept-vehicle.md) - [Ultra-Futuristic Modern Cars](https://www.trendhunter.com/trends/mercedesbenz-vision-oneeleven.md) - [Art Deco Show-Car Statements](https://www.trendhunter.com/trends/vision-iconic.md) - [Tent-Integrated Pink Cars](https://www.trendhunter.com/trends/cla-model.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md)