# Energy-Detecting Auto Apps The Mercedes Benz Attention Assist Feature is Safe for Sleepy Drivers By Corinne Guirgis | Published 2011-05-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-attention-assist References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/mercedes-benz-diner/) & [emercedesbenz](http://www.emercedesbenz.com/Aug08/11_001331_Mercedes_Benz_To_Introduce_Attention_Assist_Into_Series_Production_In_Spring_2009.html) The days of driving sleepy are over with the new [Mercedes](https://www.trendhunter.com/trends/mbux-virtual-assistant) Benz Attention Assist application, featured in every new Mercedes model. The feature is aimed at combating [driver fatigue](https://www.trendhunter.com/trends/incabin-monitoring-system) and the much-too-regular occurrence of falling asleep behind the wheel. It does this first by observing driver behaviors and using its [computational analysis to detect drowsiness](https://www.trendhunter.com/trends/audi-reader) or inattention. According to eMercedesBenz, "During operation, a series of tests continually monitor driver input in relation to this profile, and in the event a deviation is encountered, the system then determines whether or not the deviation is a result of fatigue. If it is, Attention Assist alerts the driver both visually and audibly that it's time to take a break." This feature is sure to save thousands of lives, both of Mercedes drivers and other drivers and pedestrians on the roads. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Driver Fatigue Detection:** The Mercedes Benz Attention Assist feature detects drowsiness or inattention and alerts the driver to take a break, creating opportunities for innovative fatigue detection technologies. - **Computational Analysis:** The use of computational analysis to monitor driver behaviors and deviations opens up possibilities for advanced analytics in driver safety and performance. - **Smart Vehicle Safety Systems:** The integration of attention detection features in vehicles paves the way for the development of more intelligent safety systems that can prevent accidents caused by driver fatigue. ### Industries Being Reshaped - **Automotive:** The automotive industry can incorporate advanced attention detection and fatigue prevention features in their vehicles, enhancing driver safety. - **Technology:** The technology industry can explore the use of computational analysis and artificial intelligence to develop innovative solutions for detecting driver fatigue. - **Healthcare:** The healthcare industry can leverage driver fatigue detection technology to promote road safety and reduce accidents caused by drowsy driving. ## Related on Trend Hunter - [Luxury Self-Driving Cars](https://www.trendhunter.com/trends/drive-pilot.md) - [Human-Like Automotive Assistants](https://www.trendhunter.com/trends/mbux-virtual-assistant.md) - [Reasoning Driver Assistance](https://www.trendhunter.com/trends/driver-assistance-1.md) - [Truck-Specific Driver Assistance Systems](https://www.trendhunter.com/trends/driver-assistance-system.md) - [Audio Sleep Detection](https://www.trendhunter.com/trends/smart-sleep-timer.md) - [Virtual In-Car Tour Guides](https://www.trendhunter.com/trends/tourguide.md) - [Drunk Driving Detection Tools](https://www.trendhunter.com/trends/drunk-driving-detection.md) - [Self Driving-Certified Cars](https://www.trendhunter.com/trends/drive-pilot-1.md) - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md)