# Car Brand Sky Scrappers The Mercedes Benz Apartment Will Be Built in Dubai by 2026 By Ell Smith | Published 2024-01-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-apartment References: [prnewswire](https://www.prnewswire.co.uk/news-releases/coming-soon-to-dubai-binghatti-unveils-groundbreaking-branded-real-estate-collaboration-with-mercedes-benz-introducing-mercedes-benz-places--binghatti-302007762.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) A [Mercedes Benz](https://www.trendhunter.com/trends/vision-imobility) apartment complex is set to join the Dubai sky line as the auto manufacturer announces an exciting new endeavour in an adjacent but equally luxurious industry. The skyscraper will stand 65 stories high and will be aptly named the [Mercedes-Benz Places](https://www.trendhunter.com/trends/binghatti-city). Marking the automaker's debut in real estate, this structure will embody Mercedes-Benz's 'Sensual Purity' design philosophy, intertwining timeless beauty with contemporary functionality. The brand promises to infuse the skyscraper with luxury and innovation. Mercedes-Benz Places will integrate smart home technology, intelligent mobility solutions, and upscale amenities for a sophisticated living experience. With construction underway and completion slated for 2026, the tower promises to redefine upscale living, adding another jewel to [Dubai's architectural marvels](https://www.trendhunter.com/trends/villa-miami). Image Credit: Binghatti Developers / PR Newswire UK ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 84% | Activity: 90% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Luxury Skyscrapers:** The Mercedes-Benz Places project in Dubai showcases a trend of luxury skyscrapers that integrate smart home technology, intelligent mobility solutions, and upscale amenities for a sophisticated living experience. - **Automakers in Real Estate:** Mercedes-Benz's foray into real estate with the Mercedes-Benz apartment complex marks a trend of automakers expanding into adjacent industries to offer their brand experience and expertise in different ways. - **Sensual Purity Design Philosophy:** The Mercedes-Benz Places skyscraper embodies the automaker's 'Sensual Purity' design philosophy, exemplifying a trend of architectural structures that intertwine timeless beauty with contemporary functionality. ### Where This Applies - **Real Estate:** The Mercedes-Benz apartment complex represents an opportunity for the real estate industry to collaborate with automakers, integrating luxury, innovation, and brand expertise into architectural projects. - **Home Automation:** The integration of smart home technology within the Mercedes-Benz Places project opens up new possibilities and challenges for the home automation industry to create seamless and luxurious living experiences. - **Architectural Design:** The 'Sensual Purity' design philosophy showcased in the Mercedes-Benz Places skyscraper presents an opportunity for architectural designers to explore the fusion of timeless beauty and contemporary functionality in their projects. ## Related on Trend Hunter - [Branded Urban Districts](https://www.trendhunter.com/trends/binghatti-city.md) - [Tall Beachfront Residential Buildings](https://www.trendhunter.com/trends/bentley-motors.md) - [Auto-Brand Residential Towers](https://www.trendhunter.com/trends/porsche-design-tower-bangkok.md) - [Premium Sail-Shaped Skyscrapers](https://www.trendhunter.com/trends/aston-martin-residences.md) - [Sculpted Two-Door Coupes](https://www.trendhunter.com/trends/mercedesbenz-cle-coupe.md) - [Distinguished Digitally-Focused EVs](https://www.trendhunter.com/trends/mercedesmaybach-eqs-suv.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Luxury Sea Concepts](https://www.trendhunter.com/trends/beyond-horizons.md) - [Stylish Concept Electric Cars](https://www.trendhunter.com/trends/concept-cla.md)