# Supermodel Supercar Ads The Mercedes Benz A Class 2012 commercial Stars Supermodel Jessica Stam By Jordan Sowunmi | Published 2011-06-03 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-a-class-2012 References: [hypebeast](http://hypebeast.com/2011/06/mercedez-benz-concept-a-class-campaign-by-terry-richardson/) & [www3.mercedes-benz](http://www3.mercedes-benz.com/mbcom_v4/xx/en.html) The newest commercial for the eagerly anticipated Mercedes Benz A Class 2012 stars supermodel Jessica Stam and is shot by international celebrity photographer Terry Richardson. The Mercedes Benz A Class 2012 commercial features the stunning Jessica Stam as she runs through an empty parking lot, clad in a revealing tight black dress and vibrant red high heels. After grabbing car keys from a secret spot, Stam runs up parking levels, through doors, up stairs and deftly rolls under a garage door before reaching her destination. When Stam spots the Mercedes Benz A Class 2012, she sensually caresses the luxury car and collapses in a satisfied heap with her back to the vehicle. The Mercedes Benz A Class 2012 is expected to be released early next year. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Celebrity-endorsed Ads:** There is an opportunity for disruptive innovation in creating new and innovative ways of celebrity endorsement in ads. - **Luxury Car Advertising:** Disruptive innovation could bring new and unconventional ideas to the advertising industry for luxury car brands. - **Creative Car Ads:** Innovative and out of the box ideas for car ads can be explored to create a new wave of advertising in the industry. ### Who This Affects Most - **Fashion Industry:** The fashion industry could benefit from disruptive innovation to creatively showcase products in ads. - **Automobile Industry:** Innovative advertising approaches could improve the automobile industry by increasing sales through captivating ads. - **Photography Industry:** Disruptive innovation in the photography industry could help create a new approach to capturing still images in ads. ## Related on Trend Hunter - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Stylish Concept Electric Cars](https://www.trendhunter.com/trends/concept-cla.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md) - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Rapper-Approved Molten Chrome Sedans](https://www.trendhunter.com/trends/mercedesbenz-cla.md) - [Automaker-Branded Limited-Edition Collections](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic.md)