# Militarized Luxury Cars Mercedes Armored Vehicles Could Be Coming to a Battlefield Soon By Michael Hines | Published 2010-06-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-armored-vehicles References: [fastcompany](http://www.fastcompany.com/1655035/mercedes-benzs-for-the-military) & [www3.mercedes-benz](http://www3.mercedes-benz.com/mbcom_v4/xx/de.html) The [Mercedes](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition) Armored Vehicles pictured in the gallery are certainly a step in a different direction for the luxury German automaker. Hopefully, these vehicles come standard with leather seats and six-disc CD changers. The Mercedes Armored Vehicles may be a step in the right direction for Mercedes. Mercedes dominates the [luxury car market](https://www.trendhunter.com/trends/lexani-motorcars), but the military tends to spend more on vehicles than regular consumers. **Implications** - There is a small group of high-spending consumers who relish in having access to luxury products in all aspects of their lives. Businesses that offer high-end products for even the unlikeliest of situations will fare amongst today's richest consumers. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Militarized Luxury:** There is a growing demand for high-end armored vehicles among wealthy consumers and governments alike. - **Luxury Armored Vehicles:** Luxury car manufacturers have the opportunity to tap into the niche market of high-end armored vehicles by offering features such as custom bulletproofing and state-of-the-art security systems. - **Military-inspired Design:** The trend of militarized luxury is influencing the design of consumer products outside of the automotive industry, such as high-end watches and fashion accessories. ### Who This Affects Most - **Automotive:** Luxury car manufacturers can expand their offerings to include high-end armored vehicles and capitalize on the growing demand from wealthy consumers and governments alike. - **Defense:** The defense industry has the opportunity to partner with luxury car manufacturers to develop state-of-the-art armored vehicles for military use. - **Fashion:** Luxury fashion brands can incorporate militarized design elements into their products to appeal to consumers interested in the trend of militarized luxury. ## Related on Trend Hunter - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md) - [Gold-Tinted Luxe Automobiles](https://www.trendhunter.com/trends/grand-edition-gwagen.md) - [Wagon-Style Off-Road Vehicles](https://www.trendhunter.com/trends/mercedesbenz-allterrain-eclass.md) - [Modified Luxury Vehicle Concepts](https://www.trendhunter.com/trends/modified-luxury-vehicle.md) - [Opulent Extreme Environment SUVs](https://www.trendhunter.com/trends/brabus-xl-800-cabrio-gwagen.md) - [Luxury Dual-Cab Pickup Trucks](https://www.trendhunter.com/trends/gwagen-crew-cab-by-pit26-motorsports.md) - [Entertainment-Integrated Luxe Vans](https://www.trendhunter.com/trends/vision-v.md) - [Ruggedly Sleek Auto Updates](https://www.trendhunter.com/trends/expedition-motor-company.md) - [Monochromatic Diamond-Like Luxury SUVs](https://www.trendhunter.com/trends/brabus-800-xlp-superwhite.md)