# Sustainable Marketplace Pop-Ups Mercari's Pop-Up Educates People on the Ease of Selling Secondhand By Laura McQuarrie | Published 2021-12-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mercari-pop-up References: [prnewswire](https://www.prnewswire.com/news-releases/mercari-to-launch-its-first-ever-experiential-pop-up-shop-301445980.html) & [mercari](https://www.mercari.com/)  True to its mission of "reimagining reuse," [Mercari](https://www.trendhunter.com/trends/chatgptpowered-shopping-assistant) opened the doors to an [experiential pop-up shop](https://www.trendhunter.com/trends/benemart-concept) in San Francisco that shares the joys of selling secondhand items. The pop-up from the online marketplace helps to bring the online selling experience to life by educating consumers on the benefits and impact of the reuse ecosystem. John Lagerling, Mercari US CEO, said "Our 2021 holiday report found that people will receive an average of 3.8 unwanted gifts this holiday season, which projects to almost 1 billion unused items sitting around American homes." Mercari's pop-up is not only relevant to a more sustainable future but also this year's challenging supply chain issues. In the face of shortages of all kinds, many shoppers are turning to [secondhand gifts](https://www.trendhunter.com/trends/consignment-retailers). With this pop-up, Mercari aims to inspire people to recirculate unused items, and potentially even make a profit while doing so. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 63% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Secondhand-selling Pop-ups:** Creating more physical selling spaces for secondhand items can incentivize people to sell unused goods, reduce waste, and earn money. - **Reuse Ecosystem Education:** Increasing awareness and education on the benefits and impact of reusing products can encourage more sustainable consumption habits and create business opportunities around recycling and upcycling. - **Secondhand Gifting:** As people become more conscious of sustainability, there is a growing trend towards secondhand gifting, which presents opportunities for businesses involved in refurbishing and reselling secondhand items. ### Who This Affects Most - **Retail:** Retail businesses can explore the potential of utilizing in-store or pop-up spaces as secondhand selling platforms to attract customers and tap into the growing demand for sustainable shopping alternatives. - **Waste Management:** Incentivizing reuse and ensuring proper disposal of waste can create business opportunities for waste management companies, especially those that specialize in recycling and upcycling discarded items. - **Logistics and Transportation:** The increasing volume of secondhand items being sold presents new challenges and opportunities for businesses involved in logistics and transportation, such as last-mile delivery services and reverse logistics solutions. ## Related on Trend Hunter - [Sustainability-Focused Holiday Markets](https://www.trendhunter.com/trends/home-for-the-holidays1.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Ultra-Green Deadstock Stores](https://www.trendhunter.com/trends/kisarazu-concept-store.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Pre-Loved Plaything Marketplaces](https://www.trendhunter.com/trends/lovevery-preloved.md) - [Retailer-Backed Reseller Platforms](https://www.trendhunter.com/trends/ikea-preowned.md) - [Digitally Integrated Holiday Pop-Ups](https://www.trendhunter.com/trends/the-bay-at-stackt-market.md) - [Authentication Awareness Pop-Ups](https://www.trendhunter.com/trends/the-realreal-popup.md)