# Montaged Flag Ads The Mercado Magazine Campaign Represents One Country with Items from Another By Meghan Young | Published 2012-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mercado-magazine-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/mercado-magazine-china-india-uk-brazil-usa-china/) & [jwt](http://www.jwt.com) The [Mercado](https://www.trendhunter.com/trends/spanish-charcuterie) Magazine campaign cleverly illustrates how complex political and economical information can be, especially when it is in context to the world as a whole. There are too many wheelings and dealings between governments, international businesses and more to keep up with it. The Mercado Magazine campaign promotes a one-stop destination for this information, which has been broken down in a way that is much more comprehensible. Conceived and executed by JWT, an [ad agency based in Buenos Aires](https://www.trendhunter.com/trends/dont-be-a-gringo), Argentina, the Mercado Magazine campaign centers around three different flags. One that appears, for instance, to be an American flag is actually a montage of iconic Chinese objects. The tag line reads, "The largest trade partner of the [European Union](https://www.trendhunter.com/trends/charming-taste-of-europe) is now another country. The world is a hard place to understand.” ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Complex Political and Economical Information:** There is an opportunity for disruptive innovation in creating platforms or services that simplify and streamline complex political and economical information for individuals and businesses. - **One-stop Destination for Global Information:** The development of a comprehensive platform or resource that provides up-to-date and easily comprehensible information on international trade, partnerships, and global events could be a disruptive innovation in the information industry. - **Montaged Flags as Visual Representation:** Using montaged flags as a visual representation of complex international relationships and trade partnerships offers an innovative approach for communication and storytelling in marketing and advertising. ### Where This Applies - **Information Services:** The information services industry can explore disruptive innovation opportunities by developing platforms or tools that simplify complex political and economical information for users. - **Marketing and Advertising:** The marketing and advertising industry can leverage disruptive innovation by using creative and visually striking methods, such as montaged flags, to communicate complex concepts and messages to target audiences. - **Global Trade and Partnerships:** The global trade and partnerships industry can benefit from disruptive innovation by creating platforms or resources that provide comprehensive and easily accessible information on international trade relationships and partnerships. ## Related on Trend Hunter - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Country-Conjoining Beer Can Designs](https://www.trendhunter.com/trends/one-shared-star.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Humorous Local Product Ads](https://www.trendhunter.com/trends/local-product.md) - [USA-Made Custom Flags](https://www.trendhunter.com/trends/custom-flag.md) - [Tariff-Conscious Jewelry Campaigns](https://www.trendhunter.com/trends/tease-necklace.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md)