# Essential eCommerce Fashion Amazon's Private-Label 'Meraki' Offers Classic Styles & Quality Fabric By Laura McQuarrie | Published 2018-06-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/meraki References: [retailgazette](https://www.retailgazette.co.uk/blog/2018/06/amazon-launches-4th-private-fashion-brand-meraki/) & [amazon](https://www.amazon.co.uk/stores/page/21C2DCE6-2EB8-4816-88BA-37478B2A9D9C?tag=trenhunt0f-20) [Amazon](https://www.trendhunter.com/trends/demi-lovato-x-amazon) now sells more than 70 private-label brands, a handful of which are its own-label designs and in the realm of fashion—to add to the options it offers in streetwear and red carpet-inspired occasionwear, Amazon is now introducing 'Meraki.' Meraki offers fashion design with a focus on [clean lines, timeless silhouettes](https://www.trendhunter.com/trends/long-lasting-clothing) and quality fabric, making for effortlessly stylish and easy-to-wear pieces to add plenty of versatility to one's wardrobe. This new [private-label fashion brand](https://www.trendhunter.com/trends/amazon-saver) from Amazon offers wardrobe essentials for both men and women, including everything from bomber jackets and cropped trousers to basic t-shirts. With everything from pet food to baby products, Amazon is on track to dominate the private-label market by satisfying niche consumer interests and making it as easy as possible to shop for essentials online. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Private-label Brands:** Disruptive innovation opportunity: Develop a new private-label brand that caters to a specific niche consumer interest and offers high-quality products. - **Effortlessly Stylish Fashion:** Disruptive innovation opportunity: Create a fashion brand that focuses on clean lines, timeless silhouettes, and quality fabric, offering versatile and easy-to-wear pieces. - **Online Essential Shopping:** Disruptive innovation opportunity: Build an online platform that makes it convenient and efficient for consumers to shop for essential products in various categories. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Integrate private-label designs and focus on clean lines, timeless silhouettes, and quality fabric to provide customers with a unique and stylish shopping experience. - **E-commerce:** Disruptive innovation opportunity: Develop an online marketplace that offers a wide range of essential products across different categories, harnessing the convenience and ease of online shopping. - **Consumer Goods:** Disruptive innovation opportunity: Create new private-label brands that cater to niche consumer interests, providing high-quality products that are easily accessible and convenient to purchase. ## Related on Trend Hunter - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-grocery.md) - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Home-Focused Fashion Lines](https://www.trendhunter.com/trends/private-label-apparel.md) - [Branded Low-Cost eCommerce Stores](https://www.trendhunter.com/trends/amazon-haul.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-saver.md) - [Luxe Supermarket Minimal Fashion](https://www.trendhunter.com/trends/erewhon-supermarket.md) - [Low Cost E-Commerce Shops](https://www.trendhunter.com/trends/amazon-lowcost-store.md) - [Modern Baby Apparel Lines](https://www.trendhunter.com/trends/modern-moments.md)