# Spirit Board-Style Cat Mats Crochet Kitty's Meow-G Board is a Spooky, Fun, Protective Play Surface By Laura McQuarrie | Published 2026-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meow-g-board References: [petsplusmag](https://petsplusmag.com/crochet-kitty-launches-the-meow-g-board-a-spirit-board-inspired-cat-mat/) & [crochetkitty](http://www.crochetkitty.com)  Halloween and the chill of autumn may still be months away, but Summerween bridges the gap with [spooky, fun new releases](https://www.trendhunter.com/trends/2025-halloween-plushies) like the Meow-G Board by Crochet Kitty. This [spirit board-inspired](https://www.trendhunter.com/trends/exploding-kittens-the-board-game) [cat mat](https://www.trendhunter.com/trends/coral-cat-scratcher) with organic catnip filler is durable enough to take what cats dish out—whether they scratch or pounce—and a soft backing keeps surfaces protected during floor-level play. Complete with an attached planchette charm, the Meow-G Board is made to bat around and create genuine opportunities for connection. “We wanted to create something that felt unlike anything else in the cat space,” said Abbie Swisher-Elardo, founder of Crochet Kitty. “The Meow-G Board has that instant grab-it quality. The design is whimsical, the play is clever, and it gives cat parents a reason to slow down and share a moment with their cat.” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 24% | Activity: 22% | Freshness: 85% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Occult Pet Play:** Spooky symbolism and interactive pet formats create white space for novelty toys that blend fandom aesthetics with everyday animal enrichment. - **Seasonal Pet Enrichment:** Summerween-style releases expand holiday merchandising beyond traditional calendars, positioning themed pet goods as recurring lifestyle purchases rather than short-lived decorations. - **Protective Play Surfaces:** Durable mats that safeguard floors and furniture signal demand for multifunctional pet products that merge home protection, sensory stimulation, and visual appeal. ### Sectors Adopting This - **Pet Products:** Catnip-filled, design-led play accessories reveal opportunities for premium pet goods that feel collectible, giftable, and emotionally engaging for owners. - **Home Decor:** Pet items with soft backings and stylized graphics blur the line between animal accessories and interior accents, opening space for decor-compatible functional goods. - **Seasonal Retail:** Halloween-inspired products released outside peak spooky season reflect a broader opportunity for retailers to turn niche micro-holidays into extended sales moments. ## Related on Trend Hunter - [Plant-Powered Pet Flea Sprays](https://www.trendhunter.com/trends/pet-safe-flea-spray.md) - [Plant-Based Pet Food Colorings](https://www.trendhunter.com/trends/gnt-exberry-pet-food-range.md) - [Calming Mousse Supplements](https://www.trendhunter.com/trends/comfort-zone-cat-calming-mousse.md) - [Goal-Matched Cat Food Giveaways](https://www.trendhunter.com/trends/frisky-on-the-field.md) - [Nourishing Prebiotic Cat Treats](https://www.trendhunter.com/trends/squeeze-treat-for-cats.md) - [Cat Oral Care Gels](https://www.trendhunter.com/trends/dental-gel-for-cats.md) - [Food-Preparing Cat Feeders](https://www.trendhunter.com/trends/neakasa-riko-freshmade-wet-meal-feeder.md) - [Kidney-Focused Prescription Pet Diets](https://www.trendhunter.com/trends/prescription-diet.md) - [Human-Grade Cat Treats](https://www.trendhunter.com/trends/wet-noses-purrks.md)