# Sushi-Themed Sneaker Silhouettes Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign By Kanesa D | Published 2023-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/menulog References: [campaignbrief](https://campaignbrief.com/menulog-launches-new-sushi-sneakers-promotional-campaign-via-connecting-plots/) & [menulog.au](https://www.menulog.com.au/)  In a new promotion and campaign created by Connecting Plots, Menulog is offering consumers the chance to win a pair of specially manufactured ‘[Sushi](https://www.trendhunter.com/trends/sushi-club) Sneakers’ inspired by Katy Perry and a year's worth of sushi. An interactive game feature called ‘Menulog Run’ was developed by Menulog and [TikTok](https://www.trendhunter.com/trends/fragrance-activation-in-fortnite) as a method to improve delivery experiences by allowing customers to play games while they wait. The sneakers are based on the iconic [Nike](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1) ‘Air Force 1s’ and come in a color scheme inspired by salmon maki rolls. They also have eye-catching rice patterns, fishtail loops, an emergency soy sauce container, and chopsticks. The handmade sneakers, created by Australian sneaker designer Damian Sim, are meant to take buyers to Katy Perry's opulent world. Image Credit: Menulog ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 12% | Activity: 53% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Food-inspired Footwear:** Brands can innovate by creating unique sneaker designs inspired by foods to draw attention. - **Interactive Gaming Features:** Developing gamification elements like Menulog Run can provide innovative ways to enhance customer experience. - **Celebrity-inspired Products:** Brands can leverage celebrity influence to inspire the design of new products and increase their appeal. ### Who This Affects Most - **Food Delivery:** Companies in the food delivery industry can leverage unique promotions and campaigns to differentiate themselves. - **Footwear:** Shoe companies can benefit from collaborating with artists and designers to create unique and eye-catching designs. - **Social Media:** Social media companies can offer gamification features that make their platform more engaging and promote brand partnerships. ## Related on Trend Hunter - [Sushi Restaurant-Collab Shoes](https://www.trendhunter.com/trends/sushi-club.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Thai Salad-Honoring Sneakers](https://www.trendhunter.com/trends/nike-sb-som-tum-dunks.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Comfort Food Casual Sneakers](https://www.trendhunter.com/trends/sneaker-junkies-x-adidas.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Vibrant Hand-Stitched Sneakers](https://www.trendhunter.com/trends/kuon-and-sashiko-gals.md) - [Sashiko Stitched Intricate Sneakers](https://www.trendhunter.com/trends/sashiko-gals.md)