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# Sharing-Focused Candy Products
These Mentos Sharing Bags Come in Two Options

By Michael Hemsworth | Published 2024-04-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mentos-sharing-bags
References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/perfetti-van-melle-targets-sharing-market-17-04-2024/) & [perfettivanmelle](https://www.perfettivanmelle.com/)

![Sharing-Focused Candy Products](https://cdn.trendhunterstatic.com/thumbs/531/mentos-sharing-bags.jpeg)

These new [Mentos](https://www.trendhunter.com/trends/mentos-feeling-berry-good) sharing bags have been released by Perfetti Van Melle as a series of products targeted towards [Gen Z](https://www.trendhunter.com/trends/mentos-sour-tones) consumers to help them enjoy a treat with their friends or family. The products include the Mentos Fruit Mix Pouch Bag and the Mentos Fanta Pouch Bag, which are both packed with 140-grams of product and priced at £1.50 each. The chewy candies are making their way to retailers in the UK this month and each boast a premium taste and texture to help draw in curious shoppers.

Brand Manager Sarah du Plessis spoke on the new Mentos sharing bags saying, "With 63% of sweet consumers looking for a wider range of flavours, and exotic variants having the greatest appeal to sweet eaters, we know that people are looking for new and exciting products to try. Younger Gen Z shoppers in particular are an experimental audience looking for innovative options to enjoy with friends."

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 38% | Activity: 41% | Freshness: 23%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Social Sharing Snacks:** Creating candy products designed for sharing to cater to the experiential preferences of Gen Z consumers.
- **Flavorful Variety Packaging:** Developing pouch bags with unique flavor combinations to meet the demand for exotic and diverse candy options.
- **Premium Chewy Treats:** Introducing high-quality, premium-textured chewy candies to attract inquisitive shoppers seeking elevated snacking experiences.

### Where This Applies

- **Confectionery:** Innovating candy products for social sharing experiences to appeal to the adventurous preferences of younger consumer segments.
- **Retail:** Exploring packaging innovations that offer diverse flavor selections to meet the growing consumer interest in unique and premium confectionery offerings.
- **Food and Beverage:** Leveraging the appeal of high-quality, premium chewy treats to entice shoppers seeking sophisticated and tantalizing snacking options.

## Related on Trend Hunter

- [Berry-Flavored Sharing-Friendly Candies](https://www.trendhunter.com/trends/mentos-feeling-berry-good.md)
- [Gen Z-Targeted Sour Candies](https://www.trendhunter.com/trends/mentos-sour-tones.md)
- [Chewy Soda-Flavored Candies](https://www.trendhunter.com/trends/mentos-fanta-orange.md)
- [Shareable Confectionery Treat Ranges](https://www.trendhunter.com/trends/stockleys-treat-bag.md)
- [Flavor-Packed Candy Products](https://www.trendhunter.com/trends/mentos-discovery.md)
- [Extra-Sour Gum Products](https://www.trendhunter.com/trends/mentos-sour-gum.md)
- [Dual-Roll Chewing Gums](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs.md)
- [Value-Minded Pouched Candy Products](https://www.trendhunter.com/trends/pick-n-mix-candies.md)
- [Textural Candy-Inspired Refreshments](https://www.trendhunter.com/trends/mentos-drinks.md)
