# Violent Candy Campaigns Mentos Marbels Sour Ads Illustrates How Excruciating the Taste Is By Summer Luu | Published 2011-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mentos-marbels-sour-ads References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/04/mentos-marbles-snake-train-gun/) & [mentos](http://www.mentos.com) Whoa, check out the Mentos Marbels Sour ads! These three violent print ads that illustrate just how tart and bitter these candies are. Created by the [Ogilvy & Mather](https://www.trendhunter.com/trends/philadelphia-mexican-style-campaign) advertising agency in Mumbai, India, three sketches of a man show how torturous these chewy candies truly are. They are so acidly sour that they'll make a person want to kill themselves. Pop one of these in your mouth and the Mentos Marbels Sour mix-flavored treats will apparently want to make you hang yourself, behead yourself or shoot yourself in the head. These Mentos Marbels Sour ads may leave a bad taste in some people's mouths, but they're sure to intrigue others up for the challenge. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Violent Candy Campaigns:** Disruptive innovation opportunity: Creating shock value in candy ads to attract attention and intrigue consumers. - **Mouthwatering Sour Treats:** Disruptive innovation opportunity: Developing extremely sour candies that create a unique and intense taste experience. - **Captivating Advertising Sketches:** Disruptive innovation opportunity: Utilizing provocative and attention-grabbing sketches in advertising campaigns to generate consumer interest. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunity: Exploring unconventional advertising techniques to create memorable campaigns. - **Confectionery:** Disruptive innovation opportunity: Experimenting with new flavors and textures to create exciting and unconventional candy products. - **Graphic Design:** Disruptive innovation opportunity: Incorporating provocative and thought-provoking sketches in graphic design to evoke strong emotions and capture attention. ## Related on Trend Hunter - [Polarizing Hard Candies](https://www.trendhunter.com/trends/malort-sucks.md) - [Cringe-Worthy Photo Campaigns](https://www.trendhunter.com/trends/cringe-or-candy.md) - [Explosive Candy Launches](https://www.trendhunter.com/trends/warheads-atomic-fizz.md) - [Textural Candy-Inspired Refreshments](https://www.trendhunter.com/trends/mentos-drinks.md) - [Fizzing Skull-Shaped Candy Products](https://www.trendhunter.com/trends/super-sour-scary-skulls.md) - [Lickable Sour Candy Drinks](https://www.trendhunter.com/trends/zed-candy.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Texture-Driven Sour Candy Products](https://www.trendhunter.com/trends/face-twisters-sour-candy.md) - [Sour Candy-Inspired Sodas](https://www.trendhunter.com/trends/warheads-sour-soda.md)