# Virtual Kissing Mentos Kiss Cam By mediterranean | Published 2008-05-06 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/mentos-kiss-cam References: [adweek.blogs](http://adweek.blogs.com/adfreak/2008/05/mentos-spreadin.html) & [mentoskisscam](http://www.mentoskisscam.com/) **Mentos** unveiled a rather unusual promotional site called [Mentos Kiss Cam](http://www.mentoskisscam.com) that allows you to make out with and kiss a super sexy girl or hot guy, according to your preference. If you have a webcam, all you need to do is pop a [virtual Mentos](https://www.trendhunter.com/trends/taste-in-virtual) in and start loving on the model. Too bad they don't have a threesome option! I think it's a very creative and fun promotional tool that instills the idea of popping a Mento before kissing someone, which could carry over from the virtual scene to real life. Give it a go [here](http://www.mentoskisscam.com). ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Virtual Experience:** Industries can leverage virtual experiences as part of their promotional strategies, such as in the case of Mentos Kiss Cam. - **Gamification of Marketing:** The use of games, challenges, and interactive elements in marketing efforts is becoming more prevalent, as seen with Mentos Kiss Cam. - **Personalized Marketing:** Creating personalized experiences for consumers can be an effective way to build brand loyalty and engagement, as illustrated by Mentos Kiss Cam's customization options. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can use virtual experiences like Mentos Kiss Cam to engage with consumers and promote new products. - **Marketing and Advertising:** Marketing and advertising agencies can explore the trend of gamification and virtual experiences in their campaigns, inspired by Mentos Kiss Cam. - **Technology:** The development of innovative technology can enhance virtual experiences and marketing strategies, as demonstrated by Mentos Kiss Cam's utilization of webcams and customization tools. ## Related on Trend Hunter - [Digital Touch Platforms](https://www.trendhunter.com/trends/kisstouch.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Textural Candy-Inspired Refreshments](https://www.trendhunter.com/trends/mentos-drinks.md) - [Playful Dating Experiment Campaigns](https://www.trendhunter.com/trends/swipe-right-for-mayo.md) - [Second Chance Campaigns](https://www.trendhunter.com/trends/second-first-kiss.md) - [Sugarless Vitamin-Enriched Gums](https://www.trendhunter.com/trends/mentos-gum-with-vitamins.md) - [Sharing-Focused Candy Products](https://www.trendhunter.com/trends/mentos-sharing-bags.md) - [Functional Vitamin-Infused Candies](https://www.trendhunter.com/trends/perfetti-van-melle.md)