# Extended Freshness Breath Mints The Mentos CleanBreath Mints Deliver 30 Minutes of Freshness By Michael Hemsworth | Published 2020-05-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mentos-cleanbreath References: [candyindustry](https://www.candyindustry.com/articles/89147-perfetti-van-melle-launches-mentos-cleanbreath-big-bottles) & [perfettivanmelle](https://www.perfettivanmelle.com/) The [Mentos](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs) CleanBreath mints are a crisp product that aims to deliver an [intense burst of flavor](https://www.trendhunter.com/trends/mentos-pure-fresh-strawberry) for consumers looking to extend their breath freshness throughout the day. The mints come in Intense Peppermint and Intense Wintergreen flavor options, which are both reported to deliver up to 30 minutes of freshness. This is thanks to their specially formulated recipe and hard format that will continuously work to freshen the breath in an even stronger way compared to other options on the market. The Mentos CleanBreath mints come in a new value-focused Big Bottle and maintain a [sugar-free profile](https://www.trendhunter.com/trends/minties-freshbites) that will accommodate the increasing number of consumers seeking to avoid their intake of sugar in their daily diet. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Extended Freshness Mints:** Opportunity to innovate fresh breath mints with longer-lasting flavors - **Sugar-free Mint Products:** Opportunity to create more value-focused sugar-free products for dental hygiene - **Specially Formulated Breath Fresheners:** Opportunity to develop hard-format mint products that offer even stronger refreshing effect ### Where This Applies - **Dental Hygiene Industry:** Can include extended freshness mints as part of their offerings to promote better oral health - **Confectionery Industry:** Can produce sugar-free mint products as an extension of their existing product line - **Pharmaceuticals Industry:** Can develop and market specially formulated breath fresheners for consumers who are looking for stronger and longer-lasting freshness ## Related on Trend Hunter - [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md) - [Cooling Extra-Fresh Mints](https://www.trendhunter.com/trends/tic-tac-fresh.md) - [Functional Breath Mints](https://www.trendhunter.com/trends/nude-mints.md) - [Zinc-Infused Breath Mints](https://www.trendhunter.com/trends/breathrox.md) - [Popping Breath Mints](https://www.trendhunter.com/trends/breathrox-breath-mints.md) - [Eco-Friendly Breath Fresheners](https://www.trendhunter.com/trends/extrastrength-breath-freshener.md) - [Seltzer-Infused Breathmints](https://www.trendhunter.com/trends/lemon-seltzer-sparkling-mints.md) - [Dual-Roll Chewing Gums](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs.md) - [Unconventional Breath Fresheners](https://www.trendhunter.com/trends/breath-fresheners.md)