# Nudity-Concealing Candy Campaigns These Mentos Chewing Gum Ads Use Nakedness to Sell Products By Cody Turner | Published 2012-08-30 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/mentos-chewing-gum References: [adrants](http://www.adrants.com/2012/08/mentos-gets-naked.php) & [mentos](http://www.mentos.com/) [Mentos](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs) gets naked in its new advertising campaign for [Mentos Chewing Gum](https://www.trendhunter.com/trends/tridifferent), and it's pretty hard to ignore these clever risque ads. Featured in the ads is a girl accidentally losing control of her dress and exposing her chest, a man galloping across a soccer field nude and a woman taking off her underwear. All these images contain a large hand holding the chewing gum container in just the right spot. Created by [The Martin Agency](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman), these Mentos ads are a very clever way of getting the attention needed to let the public know that the brand also has gum. It has always been a known fact that sex sells, and the ingenious idea of placing the product packaging on top of naughty parts is perfect. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Sex Sells Advertising Method:** The use of risque advertising to attract attention to a product has proven to be an effective way of driving sales. - **Innovative Product Placement Strategy:** Creative product placement techniques that utilize nudity in advertising can provide unique visibility and memorability. - **Controversial Marketing Approach:** Controversial and attention-grabbing marketing tactics can lead to increased brand recognition and customer engagement. ### Industries Being Reshaped - **Advertising and Marketing Industry:** Advertising professionals can benefit from exploring the use of provocative and controversial advertising techniques to boost brand visibility and sales. - **Confectionery Industry:** Innovative confectionery companies can attempt to use unconventional marketing methodologies, such as nudity and provocation, to stand out in a crowded market. - **Personal Care Products Industry:** The Personal Care Products Industry can explore provocative and risque marketing methodologies to increase brand visibility and sales. ## Related on Trend Hunter - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Functional Vitamin-Infused Candies](https://www.trendhunter.com/trends/perfetti-van-melle.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Dual-Roll Chewing Gums](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Paper Chewing Gum Tubes](https://www.trendhunter.com/trends/chewing-gum-tube.md) - [Summertime Fruit Gum Flavors](https://www.trendhunter.com/trends/mentos-pure-fresh-strawberry.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Sugarless Vitamin-Enriched Gums](https://www.trendhunter.com/trends/mentos-gum-with-vitamins.md)