# Co-Branded Mentorship Centers Nike and Virgil Abloh Announce the Re-Creation Center in Chicago By Kalin Ned | Published 2019-05-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mentorship-center References: [highsnobiety](https://www.highsnobiety.com/p/nikelab-virgil-abloh-chicago-center/) & [news.nike](https://news.nike.com/news/the-nikelab-chicago-re-creation-center-c-o-virgil-abloh) A new mentorship center is set to be the focus of a collaboration between sportswear giant [Nike](https://www.trendhunter.com/trends/nike-running-the-corner) and industry-favorite Virgil Abloh. The two come together with an idea "to harness the energy of Chicago to make the city better through sport." The official name of the project is the 'NikeLab Chicago Re-Creation Center c/o Virgil Abloh.' The highlight of the mentorship center is its specialized program which will allow participants to work with 10 Chicago-area creatives. Nike and Virgil will attempt to host [workshops and events](https://www.trendhunter.com/trends/adidas-x-snipes), centering around the world of graphic design, brand identity, architecture, photography and more. Attendees will be able to learn from the experienced creatives and enjoy a panel discussion led by Abloh himself. Alongside this program, the mentorship center will also boast access to Nike's 'Reuse-a-Shoe' initative as well. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Mentorship:** More industries can collaborate to create mentorship centers to help young professionals grow and learn from experienced mentors. - **Specialized Creative Education:** Industries with a focus on creativity, such as advertising, fashion, and photography, can create specialized programs to teach young people the skills they need to succeed. - **Corporate Responsibility:** More corporations can take on initiatives to give back to their communities by providing resources and mentorship to those who need it most. ### Where This Applies - **Sportswear:** Sportswear companies can create initiatives that give back to the community and help young people learn and grow through mentorship programs. - **Fashion:** Fashion companies can create specialized mentorship programs that teach young designers the skills they need to succeed in the industry. - **Advertising:** Advertising agencies can create mentorship programs that teach young people the skills they need to succeed in the industry and help diversify the talent pool. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Lifestyle Brand Tech Initiatives](https://www.trendhunter.com/trends/technology-center.md) - [Playful Sport-Centric Partnerships](https://www.trendhunter.com/trends/nike-x-lego-group.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Multi-Year Footwear Partnerships](https://www.trendhunter.com/trends/nike-and-lego-1.md) - [Consolidated Sports Innovation Engines](https://www.trendhunter.com/trends/innovation-efforts.md) - [Chunky Cross-Generational Sneakers](https://www.trendhunter.com/trends/vulcanized-779.md) - [Refuge Athlete Programs](https://www.trendhunter.com/trends/olympic-refuge-foundation.md)