# Cooling Male Hygiene Wipes Dude Wipes Has Unveiled Its New MentHOLE XXTREME Wipes By Kanesa D | Published 2026-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/menthole-xxtreme References: [dudewipes](https://dudewipes.com/) & [amazon](https://www.amazon.com/DUDE-Wipes-Flushable-Menthole-Chamomile/dp/B0GFFLR222?ref_=ast_sto_dp&tag=trenhunt0f-20)  DUDE [Wipes](https://www.trendhunter.com/trends/lil-dude-wipes) has unveiled its latest innovation, MentHOLE XXTREME, just in time for the “New Year, New You” season, offering consumers a bold way to upgrade their personal care routine in 2026. Infused with menthol for a powerful [cooling effect](https://www.trendhunter.com/trends/dura-chill), the new wipes deliver an invigorating, icy-cold sensation that leaves users feeling fully refreshed and confident. Positioned as the brand’s strongest and most intense scent yet, MentHOLE XXTREME takes the DUDE Wipes experience to the next level, providing a heightened sense of cleanliness for on-the-go lifestyles. The launch reflects DUDE Wipes’ commitment to innovation in [personal hygiene](https://www.trendhunter.com/trends/cleansing-body-wipes), blending convenience and functionality. With MentHOLE XXTREME, the brand targets consumers seeking a refreshment that is both bold and effective. Image Credit: DUDE Wipes ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 75% | Activity: 87% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Menthol-infused Hygiene Products:** Hygiene products infused with menthol provide invigorating cooling sensations, redefining traditional personal care routines with added refreshment. - **On-the-go Personal Care:** Products designed for on-the-go lifestyles offer convenience and functionality, catering to consumers who prioritize efficiency without compromising on hygiene. - **Scent-enhanced Personal Care:** Enhancing personal care items with bold scents creates memorable sensory experiences, appealing to consumers seeking both freshness and olfactory appeal. ### Industries Being Reshaped - **Male Grooming Products:** The male grooming products industry continues to innovate by offering new solutions that address specific hygiene needs, enhancing the daily grooming routine for men. - **Portable Hygiene Solutions:** Portable hygiene solutions provide practical options for individuals with busy lifestyles, increasingly emphasizing ease of use and accessibility in product designs. - **Cooling Technology in Consumer Goods:** Incorporating cooling technology into consumer goods offers a novel way to deliver comfort and refreshment, meeting growing demand for products that enhance user experience. ## Related on Trend Hunter - [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md) - [Playlist-Paired Body Washes](https://www.trendhunter.com/trends/slate-body.md) - [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md) - [Comprehensive Oral Care Packages](https://www.trendhunter.com/trends/something-nice.md) - [Haute Oral Hygiene Products](https://www.trendhunter.com/trends/selahatin-x-rick-owens.md) - [Automotive Hygiene Control Solutions](https://www.trendhunter.com/trends/roadblock-australia.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Hygiene-Focused Shower Head Designs](https://www.trendhunter.com/trends/showerclear.md)