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# Magician Menswear Editorials
'The Mentalist' in 2 Magazine Channels Stage Magic & Mystery

By Marissa Brassfield | Published 2009-11-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mentalist-in-2-magazine
References: [thefashionisto](http://thefashionisto.com/blog/2009/11/2-magazine-the-mentalist-by-john-rusnak/) & [2-mag](http://2-mag.com/)

If you've ever been lured in by the mystery of a good old-fashioned [stage magic show](https://www.trendhunter.com/trends/the-room-by-gentle-monster), 'The Mentalist' in 2 Magazine is an editorial you're sure to enjoy. Photographer John Rusnak captures Alex Smith, George Serfes, Remington Guest, and Stan Jouk defying the limits of human perception.

There's typically a touch of darkness to this [performance art](https://www.trendhunter.com/trends/paranoid-fw25), and 'The Mentalist' in 2 Magazine captures this creepiness expertly. Check out the editorial above, and keep clicking for more [magical features](https://www.trendhunter.com/trends/saint-mxxxxxx) from Trend Hunter's archives.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 21% | Activity: 23% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Stage Magic:** Disruptive innovation opportunity: Develop new technologies or techniques that combine traditional stage magic with modern technology.
- **Mystery:** Disruptive innovation opportunity: Create immersive storytelling experiences that incorporate mystery elements across different industries like entertainment, gaming, and tourism.
- **Performance Art:** Disruptive innovation opportunity: Explore the integration of performance art with technology, such as using augmented reality or virtual reality to enhance the audience experience.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Integrate magic-inspired elements into fashion design, such as fabric illusions, interactive clothing, or wearable tech for illusionists.
- **Entertainment:** Disruptive innovation opportunity: Create new forms of live entertainment that blend magic, mystery, and technology for an unforgettable audience experience.
- **Technology:** Disruptive innovation opportunity: Develop cutting-edge technologies that can be used in stage magic performances, such as advanced holographic projections or mind-reading gadgets.

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