# Rogue Art Attacks Art Collective Group Mentalgassi Terrorizes the Street with Talent By Luisa Amanda Gomes | Published 2010-04-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mentalgassi References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=22&ArticleID=7106&PageNum=1) & [mentalgassi.blogspot](http://mentalgassi.blogspot.com/) Mentalgassi is a Berlin-based [street art group](https://www.trendhunter.com/trends/first-kiss-at-last-light) whose shtick is to create awesome but random works of art on the street. They have transformed everyday sights like buildings, phone booths and ticket machines with their wheat-pasted posters. If only all phone booths could look like showers! How can anyone not adore the labors of these artistic guerrillas? They make over [gray and dingy city sites](https://www.trendhunter.com/trends/hubbabubbabuilding) by adding a bit of humor and whimsy. **Implications** - While Mentalgassi was previously just a collection of street artists, they have grown together to certainly become unbelievably talented both as a collective and as individuals. Many may consider their rogue art attacks to be driven by their love of graffiti, but whatever the case may be the result of this [art collective group](https://www.trendhunter.com/trends/campus-beautification) is simply spectacular. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 29% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti) ## Key Themes ### What Makes This Trend Stand Out - **Street Art Innovation:** There is an opportunity for companies to collaborate with street artists to innovate their product or service offerings and tap into the growing popularity of street art culture. - **Guerrilla Marketing:** The success of Mentalgassi highlights the potential for companies to engage in low-budget, high-impact guerrilla marketing campaigns that creatively disrupt the status quo. - **Whimsical Urban Revitalization:** Mentalgassi's ability to transform mundane city sites into whimsical works of art presents an opportunity for developers to incorporate public art installations into urban revitalization projects. ### Sectors Adopting This - **Advertising:** Advertising agencies can leverage the concept of rogue art to create unconventional outdoor campaigns for brands and tap into the growing popularity of guerrilla marketing. - **Real Estate:** Real estate developers can incorporate public art installations into urban revitalization projects, using street art to transform mundane areas into whimsical, Instagram-worthy destinations. - **Fashion and Beauty:** Streetwear and beauty brands can collaborate with street artists to create limited edition products that tap into the growing popularity of street art culture. ## Related on Trend Hunter - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Collaborative Monochromatic Art Exhibitions](https://www.trendhunter.com/trends/collaborative-monochromatic-art-exhibition.md) - [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md) - [Enigmatic Graffiti Incidents](https://www.trendhunter.com/trends/enigmatic-graffiti.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Digital Graffiti NFTs](https://www.trendhunter.com/trends/graffiti-wall-collection.md) - [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md)