# Mental Wellness Protein Powders MUD\WTR Expands Beyond Coffee Alternatives with its Nourish Launch By Georgia Wray Norsten | Published 2025-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mental-wellness-protein-powder References: [mudwtr](https://mudwtr.com/pages/rise-2)  [MUD\WTR](https://www.trendhunter.com/trends/mud-wtr) is redefining what a protein shake can be with tomorrow’s launch of '[Nourish](https://www.trendhunter.com/trends/chia-protein-pudding),' billed as the first-ever mental wellness protein powder. Nourish delivers 25 grams of complete plant-based protein along with clinically studied nootropics, adaptogens, functional mushrooms, and gut-friendly probiotics. Available in 'Peruvian Cacao' and 'Madagascar Vanilla,' the formula is crafted to support not just physical recovery, but also focus, mood, and digestive health. Ingredients like Lion’s Mane and Cordyceps mushrooms aid in memory and sustained energy, while nootropics and prebiotics reinforce the brand’s 'brain-first' ethos. Certified [USDA](https://www.trendhunter.com/trends/enchant-brands) Organic, the blend is free of fillers, oils, and artificial sweeteners, offering a new kind of shake for individuals who want both muscle and mindfulness. Nourish launches today exclusively through MUD\WTR’s website. Image Credit: MUDWTR ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 82% | Activity: 84% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Mental Wellness Nutrition:** Products focusing on mental wellness nutrition are emerging, blending traditional nutraceuticals with mental health-boosting ingredients like nootropics and adaptogens, thus redefining health supplements toward holistic wellness. - **Functional Mushrooms:** The incorporation of functional mushrooms in food and beverage offerings is on the rise, as consumers seek natural alternatives to support cognitive health and energy sustainability. - **Gut-brain Axis Supplements:** As understanding of the gut-brain connection deepens, innovative products that pair digestive health benefits with cognitive boosts are gaining popularity among health-conscious consumers. ### Where This Applies - **Nutraceuticals:** The nutraceutical industry is experiencing a shift with the integration of multifunctional ingredients aiming to address both physical and mental health outcomes in a single product. - **Plant-based Proteins:** With the rising demand for holistic health, plant-based protein sectors are diversifying their offerings to include mental and cognitive health-supportive elements. - **Mindful Fitness:** The fitness industry is evolving as products increasingly integrate psychological wellness components, appealing to a new demographic seeking balance between mental and physical health. ## Related on Trend Hunter - [Adaptogenic Mushroom Powders](https://www.trendhunter.com/trends/mud-wtr.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Functional Mushroom Protein Drinks](https://www.trendhunter.com/trends/glow-up-functional-protein-drink.md) - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix.md) - [Beverage-Boosting Wellness Powders](https://www.trendhunter.com/trends/nutr-blends.md) - [Premium Nootropic Coffees](https://www.trendhunter.com/trends/premium-nootropic-coffees.md) - [Plant-Based Mushroom Powders](https://www.trendhunter.com/trends/laird-superfood-renew.md) - [Functional Turmeric Lattes](https://www.trendhunter.com/trends/balance-turmeric.md) - [Mushroom-Boosted Coffees](https://www.trendhunter.com/trends/mudwtr-coffee.md)