# Mental Skills Training Platforms Optimize Mind Performance Partners with Duke University Athletics By Kalin Ned | Published 2024-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mental-skills-training References: [insider.fitt.co](https://insider.fitt.co/press-release/optimize-mind-performance-partners-with-duke-university-athletics-yet-another-division-i-school-partnership/)  Optimize Mind Performance has recently partnered with [Duke University Athletics](https://www.trendhunter.com/trends/sally-hansen-and-jared-mccain) to expand its reach within [NCAA](https://www.trendhunter.com/trends/coaching-platform) Division I programs and grant access to its mental skills training platform. This collaboration follows a similar agreement with [Stanford University](https://www.trendhunter.com/trends/stanford-universitys-athletics-department) and adds to Optimize Mind Performance's growing list of partnerships, which also includes Nebraska and several professional teams. Duke's athletics department will provide all 27 of its teams access to Optimize Mind Performance's mental skills training platform, with the hope of enhancing the mental performance of student-athletes, as well as supporting coaches and mental health practitioners in their efforts to foster athletic excellence. Duke has a notable history of athletic success, with numerous championships and recent Olympic representation among its athletes. This partnership aligns with the growing awareness of the importance of mental health and performance in sports. Image Credit: Optimize Mind Performance ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 19% | Freshness: 29% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Athlete Mental Health Platforms:** Expanding mental health platforms specifically designed for athletes can help address the increasing emphasis on psychological well-being in sports. - **Mind Performance Technology:** Advanced technology for mind performance can revolutionize how athletes train mentally alongside their physical regimens. - **University-athletics Partnerships:** Collaborations between universities and mental skills training platforms can enhance the support system for student-athletes in high-pressure environments. ### Who This Affects Most - **Sports Technology:** Innovations in mental skills training platforms are becoming integral in the sports technology sector, aiding athletic performance and mental well-being. - **Higher Education:** Universities are increasingly incorporating mental health technologies to support student-athlete success and overall mental health. - **Mental Health Services:** The integration of specialized mental health services within athletic programs highlights the growing market for dedicated sports mental health solutions. ## Related on Trend Hunter - [Athlete-Specific Mental Fitness Initiatives](https://www.trendhunter.com/trends/mental-fitness.md) - [Mental Health-Focused Athlete Services](https://www.trendhunter.com/trends/professional-tennis-players-association.md) - [One-on-One Esports Coaching Services](https://www.trendhunter.com/trends/achieveminds-coaching.md) - [Student-Athlete Mental Health Initiatives](https://www.trendhunter.com/trends/morgans-message.md) - [Esports Therapy Services](https://www.trendhunter.com/trends/nace-starleague-1.md) - [Performance Coaching Platforms](https://www.trendhunter.com/trends/output-program.md) - [Athlete-Backed Mental Health Campaigns](https://www.trendhunter.com/trends/love-your-mind.md) - [Athlete-Targeted AI-Driven Training Platforms](https://www.trendhunter.com/trends/training-and-racing-experiences.md) - [Tech-Advanced Athletic Partnerships](https://www.trendhunter.com/trends/stanford-universitys-athletics-department.md)