# Doll-Headed Ads The Mental Health Foundation Campaign is Creative and Surreal By Armida Ascano | Published 2010-12-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mental-health-foundation-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2010/12/mental-health-foundation-manage-your-stress/) The [Mental Health Foundation](https://www.trendhunter.com/trends/mental-health-awareness-month1) campaign is looking to help those with a crowded mind. The easiest and most direct way to communicate this message is by replacing a person's head with a bundle of random objects... literally. The [print ads](https://www.trendhunter.com/trends/dreamies-treats) feature people with objects on their shoulders where their heads should be. The accompanying copy reads "What's playing on your mind," bringing the Mental Health Foundation campaign home with one look. Check the ads out in the gallery. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 31% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Surreal Advertising:** Opportunity for brands to create visually striking campaigns that challenge conventional norms. - **Mental Health Awareness:** Potential for companies to develop products and services that support mental well-being. - **Visual Storytelling:** Chance for marketers to use unique visuals to tell engaging narratives and capture audience attention. ### Where This Applies - **Advertising:** Disruptive innovation potential in creating unconventional and attention-grabbing ad campaigns. - **Healthcare:** Opportunity for innovative solutions that address mental health disorders and support well-being. - **Creative Services:** Potential for agencies to offer unique visual storytelling services for brands. ## Related on Trend Hunter - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Mental Health Campaigns](https://www.trendhunter.com/trends/no-one-is-left-behind.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [Holiday Mental Health Campaigns](https://www.trendhunter.com/trends/walkers-mental-health-awareness-campaign.md) - [Mental-Health Awareness QSR Packaging](https://www.trendhunter.com/trends/happy-meal-box.md) - [Mental Health Lamp Installations](https://www.trendhunter.com/trends/axa-health.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md)