# Awareness-Raising Marshmallows Proceeds From These Edible Rainclouds Go to Mental Health Awareness By Alyson Wyers | Published 2013-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mental-health-awareness References: [thatsnerdalicious](http://www.thatsnerdalicious.com/news/the-depressed-cake-shop-makes-little-edible-rain-clouds-for-a-cause/) & [facebook](https://www.facebook.com/TheDepressedCakeGroupSf) These little gray rain cloud marshmallows by the Depressed Cake Shop are being sold for mental health awareness. The pop-up bakery will be moving to San Francisco on August 3rd. Proceeds from the edible clouds go to Queer Lifepace, a local agency that provides mental health and substance abuse counselling. The Depressed Cake Shop only sells gray and dark colored pastries to spread the word about mental illness. According to its [Facebook](https://www.trendhunter.com/trends/lexi-ai) page, the Depressed Cake Shop is also committed to "baking as a therapeutic process." The shop is dedicated to making tasty treats and mental health awareness available to everyone. The foggy exterior of the dessert is made out of white chocolate; the [marshmallow filling](https://www.trendhunter.com/trends/coffee-roast-mallows) is champagne flavored and colored an electric blue hue. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 32% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Mental Health Awareness:** Exploring innovative ways to raise awareness about mental health through unique edible products like gray raincloud marshmallows. - **Therapeutic Baking:** Discovering the therapeutic benefits of baking and its potential as a tool for promoting mental well-being. - **Pop-up Bakeries:** Embracing the concept of temporary, limited-time bakeries that create buzz and support charitable causes. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for introducing innovative food products and experiences to advance mental health awareness and support related initiatives. - **Mental Health Services:** Exploring collaborations between bakeries or food businesses and mental health organizations to advocate for mental wellness and raise funds. - **Non-profit Organizations:** Considering unique fundraising initiatives, such as pop-up bakeries, to generate awareness and support for mental health organizations. ## Related on Trend Hunter - [Mental Health-Focused NFTs](https://www.trendhunter.com/trends/cloud-collection.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md) - [Fluffy Tea-Flavored Cakes](https://www.trendhunter.com/trends/early-grey-cloud-cake.md) - [Color-Changing Marshmallows](https://www.trendhunter.com/trends/color-changers-marshmallows.md) - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md) - [Mood-Boosting Cafe Pop-Ups](https://www.trendhunter.com/trends/skittles-house-of-joy.md) - [Pride-Themed Rainbow Donuts](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride.md) - [Blueish Marshmallow Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-marshmallow-sky.md)