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# Mental Health Awareness Games
The Kelowna Rockets & CMHA Promote the Importance of Mental Health

By Kalin Ned | Published 2020-02-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mental-health-awareness-game
References: [whl](https://whl.ca/video/kelowna-rockets-to-host-talk-today-game-in-partnership-with-cmha-kelowna) & [twitter](https://twitter.com/Kelowna_Rockets/status/1225233514313875456?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1225233514313875456&ref_url=https%3A%2F%2Fwhl.ca%2Fvideo%2Fkelowna-rockets-to-host-talk-today-game-in-partnership-with-cmha-kelowna)

On February 8th, 2020, the Kelowna Rockets took on the [Portland Winterhawks](https://www.trendhunter.com/trends/lavender-cheese) at Prospera Place in what was pegged as a mental health awareness game. In partnership with the [Canadian Mental Health Association](https://www.trendhunter.com/trends/carlton-cards) (CMHA), the event stressed the importance of wellbeing and suicide prevention with a number of features that are not present in the traditional hockey game.

The mental health awareness game was complete with a CMHA-run kiosk where attendees could receive information, a video that featured players talking about their experience, public service announcements, a fundraising component, and more. In addition, the event also called attention to CMHA's 'Talk Today' program, which provides training and education to WHL players and coaches.

Image Credit: WHL

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 24% | Activity: 13% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Mental Health Awareness Games:** Opportunity for sports organizations to promote mental health awareness in partnership with mental health associations.
- **Wellbeing-focused Events:** Rise of events that prioritize mental health and wellbeing, offering educational resources and fundraising opportunities.
- **Training and Education Programs:** Increase in programs that provide mental health training and education to athletes and coaches in sports organizations.

### Where This Applies

- **Sports Associations:** Sports organizations can collaborate with mental health associations to raise awareness and support for mental health.
- **Mental Health Associations:** Opportunity for mental health associations to partner with sports organizations to reach a wider audience and promote mental health.
- **Wellness Education Providers:** Providers of mental health training and education programs can offer their services to sports organizations to support the mental wellbeing of athletes.

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