# Positive Affirmation Decals Saks' Mental Health Awareness Campaign Supports Mental Well-Being By Laura McQuarrie | Published 2022-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mental-health-awareness-campaign References: [prnewswire](https://www.prnewswire.com/news-releases/saks-launches-mental-health-awareness-month-campaign-301538042.html) & [saks](http://saks.com)  For Mental Health Awareness Month, Saks is helping people to support mental well-being with a multifaceted campaign and also raising funds for the [Saks Fifth Avenue Foundation](https://www.trendhunter.com/trends/saks-fifth-avenue-foundation). Part of the campaign includes the introduction of [positive affirmation decals](https://www.trendhunter.com/trends/affirmation-gel-pens) that focus on inspirational mental health tips. As they look in the mirror, people will be offered reminders such as: Start Anywhere, Kindness Matters and Trust Yourself. 100% of the proceeds from each $5 decal set will go towards the Saks Fifth Avenue Foundation. Saks' efforts for Mental Health Awareness Month in May also includes exclusive digital content and a partnership with holistic psychologist and intergenerational trauma expert Dr. Mariel Buqué, a special window installation at the [Saks Fifth Avenue Flagship](https://www.trendhunter.com/trends/gifts-of-delight) in New York City, plus events and experiences for Saks employees. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 47% | Activity: 19% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Positive Affirmation Decals:** The use of positive affirmation decals for mental well-being can be applied in various industries such as mental health, beauty, and fashion. - **Mental Health Awareness Campaigns:** Mental Health Awareness Campaigns can inspire innovation in workplace policies and healthcare related industries. - **Holistic Approaches:** The growing interest in holistic approaches to mental health can lead to innovations in wellness and self-care industries. ### Sectors Adopting This - **Mental Health:** The mental health industry can take advantage of the growing awareness of mental well-being and the need for novel products and solutions. - **Beauty:** The beauty industry can incorporate the use of positive affirmation decals in their messaging and products to support mental well-being. - **Fashion:** The fashion industry can participate in mental health awareness campaigns and incorporate messages of self-care and mental well-being in their advertising and designs. ## Related on Trend Hunter - [Supportive Mental Wellness Initiatives](https://www.trendhunter.com/trends/saks-fifth-avenue-foundation.md) - [Emotional Health Cosmetics Initiatives](https://www.trendhunter.com/trends/its-okay-to-be-sensitive.md) - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [Self-Care Tech Accessories](https://www.trendhunter.com/trends/works-in-progress.md) - [Mental Health Candle Campaigns](https://www.trendhunter.com/trends/gem-city-selfie-museum.md) - [Mindful Mental Health Ads](https://www.trendhunter.com/trends/2023-mental-health-awareness-month-campaign.md) - [Mental Health Awareness Totes](https://www.trendhunter.com/trends/hearttote.md) - [Mental Health Sundae Initiatives](https://www.trendhunter.com/trends/rare-impact-fund.md) - [Mental Health Branding Initiatives](https://www.trendhunter.com/trends/mental-health-awareness-month1.md)