# Menswear Trend Report Track Developments in the Growing Fashion Industry By Taylor Keefe | Published 2012-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/menswear-trend-report References: [trendreports](http://www.trendreports.com/research/menswear) Men's fashion maintains an excellent reputation for innovation, originality and creativity. With the [Menswear Trend Report](http://www.trendreports.com/research/menswear), you will have access to the latest developments shaping this flourishing industry. Included in the report are 407 PRO Trends and thousands more examples of menswear research that can generate inspiration for your brand. From vintage garments to [contemporary couture](https://www.trendhunter.com/trends/fallwinter-2025), patterns in menswear cover a wide range of styles. One pattern that's easily recognizable in today's [hip fashion scenes](https://www.trendhunter.com/trends/mens-stuff) is *Mischievous Masculinitiy*, which identifies the popularity of 50s-era clothing and the resurgence of the "bad boy" image. By tracking these patterns, companies can maintain an edge over competitors while adhering to the preferences of fashion-minded, stylish men. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 9% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Mischievous Masculinity:** Tracking the popularity of 50s-era clothing and the resurgence of the "bad boy" image provides opportunities for companies to stay ahead of competitors and cater to fashion-minded, stylish men. ### Where This Applies - **Menswear:** The menswear industry can leverage trends like Mischievous Masculinity to innovate and create new styles that appeal to fashion-minded, stylish men. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Trend Prediction Services](https://www.trendhunter.com/trends/tagwalk.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)