# Menswear Subscription Boxes Lewk Uses Algorithms to Curate Fashionable Looks for Customers By Meghan Young | Published 2016-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/menswear-subscription References: [techcrunch](http://techcrunch.com/2016/04/11/lewk-is-an-algorithmically-curated-monthly-menswear-box/) & [lewk](http://www.lewk.com/) Lewk is a menswear subscription box that stands out from similar services. Instead of relying on stylists as other [fashion subscription services](https://www.trendhunter.com/trends/amazon-x-wishi) do, it embraces the technological side of this product. Lewk essentially relies on [algorithms in order to curate](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored) the box of fashion for men. It's pretty easy how it works as well. When people sign up for the [menswear subscription service](https://www.trendhunter.com/trends/smart-supplements), they fill out a quick survey that allows them to specify their preferred fit, colors and styles. Tech Crunch writes, "Then, the service gets a little abstract, asking things like what city inspires you and what are your job aspirations." This portion is what really lets things get interesting in terms of style. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Algorithm-based Fashion Subscription:** Opportunity for fashion services to incorporate algorithm-based curation instead of relying on stylists. - **Personalized Style Subscription Services:** More personalized and customized subscription services are gaining popularity in fashion industry. - **Data-driven Menswear Fashion:** More menswear fashion services are getting data-driven by leveraging algorithms and machine learning. ### Where This Applies - **Fashion:** Fashion industry has an opportunity to integrate algorithm-based fashion curation services. - **Subscription Services:** The growing trend of personalized subscription services presents business opportunities in fashion industry. - **Machine Learning:** More use of machine learning and data analysis could revolutionize the fashion and clothing industry. ## Related on Trend Hunter - [Style Intelligence Platforms](https://www.trendhunter.com/trends/fitchecklab.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [AI Styling Technology](https://www.trendhunter.com/trends/zelig.md) - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md) - [AI Style Assistants](https://www.trendhunter.com/trends/fitcheck-ai1.md) - [AI Style Assistants](https://www.trendhunter.com/trends/clothly-ai.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [AI-Powered Stylists](https://www.trendhunter.com/trends/fitcheck-ai.md)