# Classical Menswear Concepts This Munich Menswear Store Features Mesmerizing Ceiling Art By Rebecca Byers | Published 2015-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/menswear-store References: [retaildesignblog.net](http://retaildesignblog.net/2015/05/26/ludwig-beck-menswear-store-by-schwitzke-munich-germany/) & [schwitzke](http://www.schwitzke.com/en/news/ludwig-beck-menswear) Located in Munich, the Ludwig Beck menswear store is a [refined upscale shopping experience](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1) designed for the discerning male shopper. The sophisticated decor is characterized by oak wood fixtures, natural stone flooring, whiteout walls and ceiling and a stunning [minimalist sculptures](https://www.trendhunter.com/trends/museuminspired-highfashion). Conceived as a "store of the senses," the Lugwig Beck menswear store is housed within the Munich department store but does a great job in creating a retail experience decidedly different from that of the rest of the store. The unique 1,500-square-foot space shelves high-quality menswear clothing for fashion-oriented male shoppers. The refined experience and attention to creating a [stimulating environment](https://www.trendhunter.com/trends/la-maison-gnrale) is a welcome concept in terms of a menswear market that is less mature than that of womenswear. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Upscale Menswear Stores:** There is an emerging trend of upscale menswear stores that provide a refined shopping experience for discerning male shoppers. - **Retail Design:** Retailers are focusing on creating unique and stimulating store environments to enhance the shopping experience and differentiate themselves from competitors. - **Gender-specific Fashion Markets:** The menswear market is becoming more mature and there is a growing opportunity to cater specifically to the fashion-oriented male shopper. ### Where This Applies - **Menswear Retail:** The menswear retail industry can seize the opportunity to create upscale stores and unique shopping experiences tailored to the needs of male shoppers. - **Interior Design:** The demand for innovative retail spaces is creating opportunities for interior designers to create visually appealing and stimulating environments. - **Fashion Industry:** The fashion industry can focus on developing and marketing high-quality menswear clothing to cater to the growing market of fashion-oriented male shoppers. ## Related on Trend Hunter - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Modern Luxury Retail Concepts](https://www.trendhunter.com/trends/boss-boutique.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md) - [Community-Driven Retail Stores](https://www.trendhunter.com/trends/stone-islands-munich-store.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md)