# Holiday Menswear Pop-Ups The BESPOKEN x TRNK Activation Targets Fashion-Forward Urbanites By Jana Pijak | Published 2016-03-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/menswear-popup References: [observer](http://observer.com/2015/12/the-4-best-holiday-pop-up-shops-for-guys-in-nyc/) & [trnk-nyc](https://www.trnk-nyc.com/bespoken-trnk-holiday-shop/) This BESPOKEN x TRNK collaboration was celebrated with a menswear popup that launched in New York city this past December. Open for a limited time during the holiday season, the joint brand activation spotlighted the fashion-forward BESPOKEN range -- founded by brothers James, Liam and Sammy Fayed -- and the TRNK collection by founders Tariq Dixon and Nick Nemecheck. Staged to resemble an elegant and rustic living room, this menswear pop-up shop was designed to appeal to the urban and aesthetics-conscious male. Rather than opting for classic Christmas lights and other expected decor, the founders of this retail activation chose a neutral set-up that let artisanal menswear and accessories take center stage. No longer a fad among major brands, festive pop-ups are an effective way to market artisnal and independent fashions in a way that is both exclusive and memorable. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Festive Pop-ups:** The rise in festive pop-ups presents an opportunity for brands to create exclusive and memorable retail experiences. - **Artisanal Menswear:** The demand for artisanal menswear opens up possibilities for designers to create fashion-forward ranges that appeal to aesthetics-conscious males. - **Collaborative Activations:** Collaborative brand activations, like the BESPOKEN x TRNK pop-up, provide an opportunity for two brands to combine their offerings and reach a wider audience. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can leverage festive pop-up events to showcase their artisnal and independent fashion collections. - **Menswear:** The menswear industry can capitalize on the growing demand for artisanal and fashion-forward clothing and accessories. - **Interior Design:** Interior design professionals can explore opportunities to create unique and appealing retail spaces for collaborative brand activations. ## Related on Trend Hunter - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Selective Retail Pop-Ups](https://www.trendhunter.com/trends/woolrich-black-label.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Stylish NYC Holiday Pop-Ups](https://www.trendhunter.com/trends/dh-new-york.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Pop-Up Luggage Retail Activations](https://www.trendhunter.com/trends/antler-retail-popup.md) - [Temporary Design Pop-Ups](https://www.trendhunter.com/trends/historic-hotel-dangleterre.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md)