<!-- canonical: https://www.trendhunter.com/trends/menswear-lookbook -->
<!-- robots: noindex -->

# Ski-Themed Streetwear
Ami and Moncler's Menswear Lookbook Fuses French Style with Sports

By Christopher Magsambol | Published 2015-09-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/menswear-lookbook
References: [gq-magazine](http://www.gq-magazine.co.uk/style/articles/2015-08/26/ami-moncler-menswear-collaboration-2015/viewgallery/11) & [hypebeast](http://hypebeast.com/2015/6/moncler-x-ami-fall-winter-2015)

French fashion houses Ami and Moncler collaborated on a new collection and recently released a menswear lookbook. The collection called '[Moncler A](https://www.trendhunter.com/trends/moncler-and-jw-anderson)' utilizes Moncler's [ski-themed outerwear](https://www.trendhunter.com/trends/balenciaga-skiwear-2025) look with Ami's Parisian streetwear style. A hybrid Ami-Moncler logo is prominent in the collection, but is contrasted by over-sized cuts, white zips and checkered tweeds. The collection does a great job of stylizing outerwear pieces like coats and vests, plus making them sleek and sophisticated.

The collection varies in the materials used and includes [woolen Chesterfield coats](https://www.trendhunter.com/trends/louis-vuitton-fall-2026), hats, quilted shorts, trousers and knitwear throughout Moncler A. The collection also reflects Moncler's signature French-themed red, white and blue, with many garments a mix of these colors.

Moncler A is a limited edition collection and will be available starting mid-September 2015.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 93% | Activity: 96% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Ski-themed Streetwear:** Opportunity for fashion brands to merge outdoor and urban styles to create unique and stylish clothing.
- **Collaborative Collections:** Potential for fashion houses to collaborate and combine their individual styles to create innovative and captivating designs.
- **Limited Edition Collections:** Chance for brands to create exclusivity and generate hype around limited release collections.

### Industries Being Reshaped

- **Fashion:** Fashion industry can explore opportunities to fuse different styles and cater to niche markets.
- **Streetwear:** Streetwear industry can incorporate ski-themed elements to bring a fresh and unique perspective to their designs.
- **Sportswear:** Sportswear brands can collaborate with fashion houses to create stylish and functional clothing for outdoor activities.

## Related on Trend Hunter

- [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md)
- [Alpine Performance Collections](https://www.trendhunter.com/trends/grenoble-fw25.md)
- [Alpine Luxury Capsules](https://www.trendhunter.com/trends/2026-mens-ski-collection.md)
- [Mountain-Inspired Equipment Capsules](https://www.trendhunter.com/trends/moncler-salehe-bembury.md)
- [Alpine Streetwear Collections](https://www.trendhunter.com/trends/jacquemus-x-nike.md)
- [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md)
- [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md)
- [Luxe Slope-Ready Fashion Capsule](https://www.trendhunter.com/trends/skiwear-collection.md)
- [Sporty Luxurious Down Jackets](https://www.trendhunter.com/trends/inter-milan-1.md)
