# Artfully Conceptual Editorials F****** Young! Online’s Augmented Reality Fashion Story is Vanguard By Jana Pijak | Published 2014-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/menswear-fashion-story References: [fuckingyoung.es](http://fuckingyoung.es/augmented-reality/) & [angeloferrillo](http://www.angeloferrillo.com/) Toby Binge at Independent Men Milano stars in F****** Young! Online’s “Augmented Reality” fashion story. The model is captured by photographer Angelo Ferrillo’s lens and outfitted by wardrobe stylist Nicholas Lor. This editorial exclusive highlights a range of [printed and modern pieces](https://www.trendhunter.com/trends/khaotique-noir) from Issey Miyake that include layered capes, suit separates and vivid baseball cap accessories. Toby Binge’s “Augmented Reality” editorial for F****** Young! Online defies tradition and highlights [conceptual and filtered photo imagery](https://www.trendhunter.com/trends/pixelated). Make-Up and Hair for this editorial is courtesy of Serena Congiu who creates a youthful and fresh coif for the model star. This artful fashion story [layers photo fragments together](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition) and plays with image transparencies to create vivid compositions with plenty of visual interest. Image Credit: Angelo Ferrillo ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Fashion:** There's an opportunity to create immersive and interactive fashion experiences using augmented reality technology. - **Conceptual Photoshoots:** More brands could experiment with unconventional photoshoot concepts to create unique and captivating fashion editorials. - **Layered Fashion:** Fashion brands could explore layering and mixed prints as a trend, inspired by the Issey Miyake pieces showcased in the editorial. ### Sectors Adopting This - **Fashion:** Fashion brands could use augmented reality technology to showcase their collections in a unique way, creating a more immersive and engaging shopping experience for customers. - **Photography:** Conceptual and unconventional photoshoots could become more popular, as brands and fashion magazines seek to create more visually arresting imagery. - **Makeup and Hair:** As fashion photography becomes more experimental, there may be a rise in demand for makeup and hair stylists who can create looks that are fresh and innovative. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md)