# Menswear E-Commerce Sites 'JackThreads' is Shifting from Selling Other Brands to Its Own Label By Cadhla Gray | Published 2015-10-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/menswear-ecommerce References: [psfk](http://www.psfk.com/2015/10/affordable-menswear-jackthreads-private-label-thrillist.html) & [jackthreads](https://www.jackthreads.com/ca/) The menswear e-commerce site 'JackThreads' is known for its flash sales of third party clothing brands on its retail website. However, the site is moving from this set-up to selling its own line of clothing, influenced by designs like those of the successful and classic styles from [GAP](https://www.trendhunter.com/trends/gap-and-den). The clothing is going to be high-quality but at good value prices, selling pieces like [cashmere sweaters for $99](https://www.trendhunter.com/trends/california-cashmere-collection). It's a smart business move for JackThreads, as the site has already gained a following and popularity from its easy-to-shop, sales-priced clothing. Now, its revenue will increase by selling its own clothing for full retail prices. In addition to increasing its revenue, this also gives the menswear e-commerce site control over its own products, selection and availability. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Shift to House Brands:** JackThreads is transitioning from selling third-party brands to offering its own line of clothing, allowing for greater control and profitability. - **Affordable Luxury:** JackThreads is focusing on providing high-quality clothing at affordable prices, appealing to consumers who value both style and value. - **Vertical Integration:** By developing its own clothing line, JackThreads is able to streamline its supply chain and improve efficiency. ### Industries Being Reshaped - **E-commerce:** The rise of online menswear retailers like JackThreads is changing the way consumers shop for clothing. - **Fashion:** The shift to house brands by JackThreads reflects a larger trend in the fashion industry towards direct-to-consumer models and increased brand control. - **Retail:** With its transition to selling its own clothing line, JackThreads is disrupting the traditional retail model by bypassing third-party brands. ## Related on Trend Hunter - [Premium Menswear Capsules](https://www.trendhunter.com/trends/classic-staples-remastered-collection.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Retail T-Shirt Brand Expansions](https://www.trendhunter.com/trends/true-classic-1.md) - [Menswear Brand Expansions](https://www.trendhunter.com/trends/silver-denim-collection.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Selective Retail Pop-Ups](https://www.trendhunter.com/trends/woolrich-black-label.md) - [Vintage-Inspired Essential Garments](https://www.trendhunter.com/trends/classic-staples-remastered.md) - [Branded Low-Cost eCommerce Stores](https://www.trendhunter.com/trends/amazon-haul.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md)