# Bright Sustainable Menswear Expansions House of Sunny Prepares its Inaugural Menswear Collection By Amy Duong | Published 2021-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/menswear-collection-1 References: [hypebeast](https://hypebeast.com/2021/5/house-of-sunny-menswear-collection-release-information) London-based fashion label [House of Sunny](https://www.trendhunter.com/trends/house-of-sunny-1) prepares to launch its [first-ever menswear collection](https://www.trendhunter.com/trends/skims-mens) after the brand grows immensely over the past year. All of its apparel is designed in-house, right in its East London studio location. It is spotlighted by its sustainable approach to fashion as a means of acting against the nature of fast fashion. As it celebrates its tenth anniversary, Founder Sunny Williams unveils the new plans. Williams talks to [Forbes](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner), stating that “We are at a stage where the audience organically asks us for men’s options [...] We got to the point where I’d see guys wearing our cardigans cropped even though they bought a size 14 or 16 — and I am amongst those who want to wear pieces from the women’s line.” Image Credit: House of Sunny ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 61% | Activity: 13% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Menswear Expansion:** There is an opportunity for brands to expand their offerings to include menswear and highlight their sustainable approach to fashion. - **In-house Design:** Brands can innovate by moving towards in-house design, allowing for greater creative control and agility in releasing new collections. - **Gender-neutral Fashion:** By offering gender-neutral options, brands can appeal to a wider audience and tap into the growing demand for inclusivity and diversity in fashion. ### Sectors Adopting This - **Fashion:** Fashion brands can disrupt the industry by prioritizing sustainability and in-house design, ultimately creating more ethical and authentic products. - **E-commerce:** E-commerce companies can cater to the demand for sustainable and gender-neutral fashion by partnering with brands that offer these options. - **Manufacturing:** Manufacturing companies can innovate and differentiate themselves by focusing on sustainability and ethical practices in their production processes. ## Related on Trend Hunter - [Romantic Pre-Spring Capsules](https://www.trendhunter.com/trends/house-of-sunny-1.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Progressive Golf Knitwear](https://www.trendhunter.com/trends/manors-1.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [In-House Seasonal Fashion Capsules](https://www.trendhunter.com/trends/hs05.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)