# Branded Menswear Blog Cupcakes These Baked Desserts Highlight Highsnobiety's Athletic Aesthetic By M | Published 2016-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/menswear-blog References: [highsnobiety](http://www.highsnobiety.com/2016/01/27/highsnobiety-cupcakes-eat-good-nyc/) & [eatgood.nyc](http://www.eatgood.nyc/) New York City dessert eatery Eat Good NYC recently put together a series of [cupcake designs](https://www.trendhunter.com/trends/candy-bar-inspired-cupcake) that celebrate popular menswear blog Highsnobiety by capturing the platform's athletic aesthetic with edible decorations. The cupcakes individually highlight milestone headlines the blog released in 2015 and 2016 with edible illustrations of popular fashions and pop culture references. Eat Good NYC is known for being able to turn virtually anything into an [edible dessert](https://www.trendhunter.com/trends/cupcake-bites) and these blog cupcakes are an example of influential social media culture transformed into commemorating edibles. The cupcakes each pay tribute to different popular postings Highsnobiety has made. These include the Amina Blue 'Off the Rails' photoshoot adorned with edible Polaroid decorations and [shoe releases](https://www.trendhunter.com/trends/sticky-kicks) complete with sugar replicas of the popular styles. Also included is a cupcake with Highsnobiety's logo. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Edible Social Media Culture:** Opportunity to capitalize on the trend of transforming influential social media culture into commemorative edibles. - **Branded Dessert Decorations:** Opportunity to offer customized edible decorations that celebrate brands and their milestones. - **Fusion of Fashion and Food:** Opportunity to create unique food experiences by combining fashion aesthetics with edible creations. ### Where This Applies - **Food and Dessert Industry:** Opportunity for dessert shops and bakeries to offer personalized edible decorations that capture the essence of influential brands and blogs. - **Social Media Marketing Industry:** Opportunity to leverage the popularity of social media culture by offering branded edible creations as promotional and marketing tools. - **Event Planning and Catering Industry:** Opportunity to provide innovative and customizable food experiences by incorporating fashion-themed edible decorations into events and parties. ## Related on Trend Hunter - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Collaboration Cupcake Desserts](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake.md) - [Treat-Inspired Accessories](https://www.trendhunter.com/trends/jenny-lemons-x-magnolia-bakery.md) - [Iconic Cupcake Brands](https://www.trendhunter.com/trends/crumbs-cupcakes.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Delectable Cupcake Collaborations](https://www.trendhunter.com/trends/hteao-1.md) - [Shoe-Dessert Collaborations](https://www.trendhunter.com/trends/milk-bar-and-converse.md) - [Lemonade-Inspired Dessert Collabs](https://www.trendhunter.com/trends/simply-lemonadeinspired-cupcakes.md) - [Plush Toy-Inspired Cupcakes](https://www.trendhunter.com/trends/baked-by-melissa-squishmallows-cupcakes.md)