# Discounted Period Product Deliveries Menstruation Product Company Rael Helps Women Amid COVID-19 By Grace Mahas | Published 2020-03-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/menstruation-product-company-rael References: [getrael](https://www.getrael.com/collections/skin-care-sale) & [getrael](https://www.getrael.com/collections/skin-care-sale) Organic, women-lead menstruation product company Rael is making it easier for women to get access to tampons and products while remaining at home. In the current COVID-19 crisis, public officials are urging citizens to remain in isolation whenever possible, which can make it difficult to access these essential products. Rael, the direct-to-consumer delivery service, is now offering $5 off of purchases of $30 or more with the promo code ACCESS. The brand is also offering 15% off Rael’s [Organic Tampons](https://www.trendhunter.com/trends/vive-for-your-v), [Petite Pads](https://www.trendhunter.com/trends/joni), Feminine Wipes, and [Period Panties](https://www.trendhunter.com/trends/intimina) with promo code ACCESS15. Alongside these promotions, Rael is offering 15% off select skin care products with promo code CLEAN15. Products range from face masks to beauty kits. Image Credit: Rael ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 61% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Direct-to-consumer Deliveries:** The trend of direct-to-consumer deliveries for essential products can disrupt traditional brick-and-mortar retailers. - **Promotional Discounts:** Brands that offer promotional discounts during crises are more likely to gain brand loyalty and customer retention. - **Online Personal Care Products:** The demand for online access to essential personal care products is becoming increasingly important with the rise of remote work. ### Who This Affects Most - **Personal Care Products:** The personal care products industry can benefit from offering more online delivery options to customers. - **E-commerce:** The e-commerce industry can benefit from expanding their inventory to include essential products and promoting discount codes during crises. - **Retail:** Brick-and-mortar retailers can benefit from creating online platforms to offer direct-to-consumer deliveries of essential products during crises. ## Related on Trend Hunter - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Menstrual Product Delivery Stores](https://www.trendhunter.com/trends/zapp.md) - [Period Care Hotel Kits](https://www.trendhunter.com/trends/hospitality-kits.md) - [Period-Friendly Fitness Policies](https://www.trendhunter.com/trends/workout-cancellation-fees.md) - [Affordable Eco-friendly FemCare](https://www.trendhunter.com/trends/periodhealth-femalehealth-pregnancycare-femalehygiene.md) - [Period Poverty Initiatives](https://www.trendhunter.com/trends/period-promise.md) - [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow.md) - [Eco-Friendly Menstrual Cups](https://www.trendhunter.com/trends/best-periodt.md) - [Viral Organic Tampons](https://www.trendhunter.com/trends/vive-for-your-v.md)