# Upcycled Denim Pouches Luüna Naturals Offers Limited-Edition Menstrual Product Merch By Laura McQuarrie | Published 2020-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/menstrual-product References: [lifestyleasia](https://www.lifestyleasia.com/hk/living/wellness/qa-luuna-founder-olivia-cotes-james-on-why-sustainable-healthy-menstrual-care-matters/) & [luuna-naturals](https://luuna-naturals.com/products/limited-edition-upcycled-period-pouch) Consumers expect to be able to purchase a variety of period care products from brands that make menstrual products and Luüna Naturals stands out in this way by also offering merch. Luüna Naturals is a female-led brand in Asia that offers a [period subscription service](https://www.trendhunter.com/trends/menstrual-care-solutions) and is passionate about offering education and support to increase access to chemical-free and sustainable menstrual products. The brand also donates 10% of every Luüna product purchased to grassroots initiatives like FreePeriodsHK. As well as offering [pads, liners, tampons](https://www.trendhunter.com/trends/the-cheeky-panda-pads) and [sustainable period cups](https://www.trendhunter.com/trends/reusable-menstrual-disc), Luüna sells a Limited-Edition Upcycled Period Pouch that's made with jeans that never sold, which helps to divert waste from landfills. According to the brand, the practical pouch includes a patch that is meant to say "I'm carrying period products and I'm not trying to hide it." Image Credit: Luüna Naturals ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 36% | Activity: 11% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Sustainable Menstrual Products:** Opportunity for brands to offer chemical-free and eco-friendly period care products. - **Upcycled Fashion:** Brands can innovate by creating products using upcycled materials to reduce waste. - **Period Subscription Services:** Subscription-based services providing convenience and access to menstrual products. ### Who This Affects Most - **Menstrual Product Brands:** Brands specializing in offering a wide range of menstrual care products. - **Fashion and Apparel:** Fashion industry can explore upcycling techniques to create sustainable products. - **E-commerce and Subscription Services:** Companies can tap into the growing market for convenient and personalized subscription-based services for menstrual products. ## Related on Trend Hunter - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md) - [Eco-Friendly Menstrual Cups](https://www.trendhunter.com/trends/best-periodt.md) - [Genderless Menstruation Products](https://www.trendhunter.com/trends/vuokkoset.md) - [Sustainable Menstrual Care Products](https://www.trendhunter.com/trends/unfabled.md) - [Sustainable Hemp-Made Pads](https://www.trendhunter.com/trends/mewalii.md) - [Ocean-Conserving Hygiene Collections](https://www.trendhunter.com/trends/finisterre.md) - [Bamboo-Made Menstrual Products](https://www.trendhunter.com/trends/the-cheeky-panda-pads.md) - [Teen Menstrual Underwear](https://www.trendhunter.com/trends/awwa-period-care.md)