# Shameless Menstruation Campaigns 'Easy' Takes the Embarrassment Out of Menstrual Hygiene Products By Laura McQuarrie | Published 2016-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/menstrual-hygiene-products References: [marketingmag](http://www.marketingmag.ca/advertising/new-tampon-brand-challenges-menstruation-shame-185812) & [easyperiod](http://www.easyperiod.ca/collections/all) 'Easy' is the name of a new organic delivery subscription service that's aiming to set itself apart by taking the shame out of [menstrual hygiene products](https://www.trendhunter.com/trends/menstrual-care-solutions) and the discomfort that often surrounds a woman's natural body functions. 'No Shame' is the name of Easy's newest campaign, which features posters that help to reveal what's often hidden behind closed doors. For instance, one poster features a woman going skinny dipping with a visible tampon string, while another shows a couple changing a set of [period-stained sheets](https://www.trendhunter.com/trends/step-one-period-underwear). All too often, a woman's own discomfort regarding menstruation is often based purely on societal pressures. Alyssa Bertram, the CEO and founder of Easy remarks: "We wanted to do something that made people talk about periods because it’s something that is still looked at as [taboo or shameful](https://www.trendhunter.com/trends/o-positiv-health), which is a bit ridiculous in this day and age." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **De-stigmatizing Menstruation:** Easy's 'No Shame' campaign aims to de-stigmatize menstruation and promote open conversations about periods. - **Organic Subscription Services:** Easy's organic delivery subscription service offers a convenient and environmentally-friendly option for menstrual hygiene products. - **Body Positivity:** Easy's campaign promotes body positivity by showcasing the natural functions of women's bodies. ### Sectors Adopting This - **Feminine Hygiene Products:** The feminine hygiene products industry could benefit from creating products and campaigns that eliminate shame and promote openness about menstruation. - **Subscription Services:** The subscription services industry can explore new opportunities by offering organic and eco-friendly alternatives for various products, including menstrual hygiene products. - **Advertising and Marketing:** The advertising and marketing industry can tap into the trend of body positivity and create campaigns that challenge societal norms and aim to de-stigmatize natural bodily functions like menstruation. ## Related on Trend Hunter - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Nighttime Menstruation Campaigns](https://www.trendhunter.com/trends/periodsomnia.md) - [Period Care Campaigns](https://www.trendhunter.com/trends/honey-pot.md) - [Period Sex Campaigns](https://www.trendhunter.com/trends/lets-have-period-sex.md) - [Period Poverty Initiatives](https://www.trendhunter.com/trends/period-promise.md) - [Stigma-Reducing Period Brands](https://www.trendhunter.com/trends/wholesome-branding.md) - [Destigmatizing Period Comical Kits](https://www.trendhunter.com/trends/first-period-kit-2.md) - [Menstrual Leave Campaigns](https://www.trendhunter.com/trends/menstrual-hygiene-day.md)