# Research-Backed Functional Menstrual Supplements Looni Launches New Menstrual Health Supplement By Avery Sciascia | Published 2022-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/menstrual-health-supplement References: [nutritioninsight](https://www.nutritioninsight.com/news/looni-launches-menstrual-health-supplements-designed-to-tackle-hormone-imbalance.html) & [looni.co](https://looni.co/pages/the-science)  A new menstrual health supplement has hit the market, and the powerful formula comes from Looni, a women-focused wellness brand that has made it its sole mission to raise awareness of menstrual health. The 'Balance Beam Mood Complex' helps to reduce [mood swings, food cravings, and irritability](https://www.trendhunter.com/trends/cycle-care-gummies). The vegan-powered supplement is packed with [nootropics and adaptogens](https://www.trendhunter.com/trends/sleep-mood-support) such as 5-HTP, ashwagandha, L-Theanine, and vitamin B. All of which contain mood-boosting properties that support sleep and stress-related symptoms. Many wellness brands have emphasized the importance of innovation in menstrual health as it affects everything from gut health to mood and immunity. According to the company, Looni takes pride in "identifying a strong need for research-backed solutions and education in the menstrual wellness space, alongside a team that was not afraid to tackle outdated taboos." Image Credit: https://looni.co/products/balance-beam-mood-complex ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 62% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Menstrual Health Supplements:** Develop functional menstrual health supplements that use natural ingredients to address a range of symptoms related to menstruation. - **Nootropics and Adaptogens in Wellness Supplements:** Incorporate ingredients like 5-HTP, ashwagandha, L-Theanine, and vitamin B into wellness supplements to enhance mood, reduce stress-related symptoms, and support sleep. - **Research-backed Solutions in Wellness:** Emphasize the importance of research in developing new supplements and products that address health and wellness concerns, such as menstrual health. ### Where This Applies - **Wellness Supplements:** Produce natural supplements that target menstrual health and incorporate nootropics and adaptogens for additional health benefits. - **Women's Health:** Develop innovative solutions in women's health, specifically related to menstrual health, that address gaps in education and taboo surrounding the topic. - **Functional Foods and Beverages:** Incorporate natural ingredients with mood-boosting properties like those found in menstrual health supplements into functional foods and beverages to enhance their health benefits. ## Related on Trend Hunter - [Women's Well-Being Supplements](https://www.trendhunter.com/trends/womens-ensemble.md) - [Women's Health Dietary Supplements](https://www.trendhunter.com/trends/olly-supplements.md) - [PMS Relief Supplement Duos](https://www.trendhunter.com/trends/de-lune-period-rescue-kit.md) - [PMS-Supporting Supplements](https://www.trendhunter.com/trends/pms-supplement.md) - [Science-Backed Menopause Relief Supplements](https://www.trendhunter.com/trends/meno.md) - [Hormone-Balancing Dietary Supplements](https://www.trendhunter.com/trends/mixhers-hertime-daily.md) - [Symptom-Alleviating Period Supplements](https://www.trendhunter.com/trends/a-better-period.md) - [Female-Focused Health Supplements](https://www.trendhunter.com/trends/womens-health-range.md) - [Hormone Support Gummies](https://www.trendhunter.com/trends/hormone-support-gummies.md)