# Lightweight Menstrual Cups Saalt Offers an Elegant, Sustainable Approach to Period Care Products By Laura McQuarrie | Published 2018-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/menstrual-cup References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/03/saalt.html) & [saaltco](http://www.saaltco.com/) While Saalt is not the first company to make a [menstrual cup](https://www.trendhunter.com/trends/emm), its period care product prioritizes sustainability with thoughtfully designed packaging. As Saalt co-founder Jon Hoeger puts it: "Our customers are deliberate thinking, healthy and environmentally conscious women who understand the Saalt Cup is a better, safer solution for period care. They are our biggest advocates and when they recommend our product to a friend, we want their first experience -- which is seeing the product on the shelf -- to be a positive and educational one." The naturally hypoallergenic product itself is lightweight, flexible and has the capacity to replace between three to four tampons. As well as providing a low-maintenance, waste-reducing alternative to [conventional pads and tampons](https://www.trendhunter.com/trends/ecofriendly-tampons), the product has the potential to save conscious consumers tons of money over time. Saalt sells The Saalt Cup in Himalayan Pink and [Ocean Blue](https://www.trendhunter.com/trends/finisterre) colors individually, as well as together as part of The Duo Pack. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 55% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Menstrual Products:** Saalt's menstrual cup prioritizes sustainability with thoughtfully designed packaging, presenting an opportunity for more eco-friendly menstrual products. - **Lightweight and Portable Products:** Saalt's lightweight and flexible menstrual cup presents an opportunity for other industries to design similarly lightweight and portable products. - **Cost-saving Products:** Saalt's menstrual cup has the potential to save consumers money over time, presenting an opportunity for other industries to design cost-saving products. ### Sectors Adopting This - **Feminine Care Industry:** Saalt's menstrual cup disrupts the traditional menstrual product market by introducing an eco-friendly and cost-effective alternative. - **Packaging Industry:** Saalt's thoughtfully designed and sustainable packaging presents an opportunity for more eco-friendly packaging in other industries. - **Travel Industry:** Saalt's lightweight and portable menstrual cup presents an opportunity for other industries, including the travel industry, to design similarly lightweight and easy-to-carry products. ## Related on Trend Hunter - [Antibacterial Reusable Menstrual Cups](https://www.trendhunter.com/trends/reusable-menstrual-cup.md) - [Eco-Conscious Menstrual Solutions](https://www.trendhunter.com/trends/natracare.md) - [Antibacterial Menstrual Cups](https://www.trendhunter.com/trends/bfree-cup.md) - [Reusable Menstrual Discs](https://www.trendhunter.com/trends/flex-reusable-disc.md) - [Reusable Menstrual Discs](https://www.trendhunter.com/trends/reusable-menstrual-disc.md) - [Affordable Eco-friendly FemCare](https://www.trendhunter.com/trends/periodhealth-femalehealth-pregnancycare-femalehygiene.md) - [Body-Safe Menstrual Panties](https://www.trendhunter.com/trends/intimina.md) - [Smart Menstrual Cups](https://www.trendhunter.com/trends/emm.md) - [Menstrual Disc Applicators](https://www.trendhunter.com/trends/period-disc.md)