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# Weatherproof Footwear Collections
UGG Introduces its New Men's Weatherized Collection

By Amy Duong | Published 2024-11-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/mens-weatherized-collection
References: [highsnobiety](https://www.highsnobiety.com/p/ugg-mens-weatherized-collection/) & [ugg](https://www.ugg.com/icons-reimagined/)

![Weatherproof Footwear Collections](https://cdn.trendhunterstatic.com/thumbs/550/mens-weatherized-collection.jpeg)

[UGG's](https://www.trendhunter.com/trends/stampd-x-ugg-collection) new capsule is packed with rugged and comfortable designs as the Men's Weatherized collection merges elements that are stylish and functional. The lookbook stars [Post Malone](https://www.trendhunter.com/trends/ugg-feel-house-post-malone) wearing the products in a Western-style environment. The first highlight is the Tasman, which has been reinvented to combat rainy terrain.

The shoes are made with a waterproof suede material to easily pair with any outfit. The weather hybrid variation has an all-black finish or a chestnut and blue option, which Post Malone is seen wearing. The classic style of a chukka boot also joins the capsule as the Neumel Weather Hybrid is a cozy iteration with a plush foundation. It has the [UGGplush](https://www.trendhunter.com/trends/classic-ultra-ultra-tall) upcycled wool lining and Spider Rubber outsole pods.

Image Credit: UGG

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 41% | Activity: 18% | Freshness: 30%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Waterproof Footwear Lines:** Footwear collections designed with waterproof materials present resilient and stylish solutions for consumers facing wet weather conditions.
- **Celebrity-endorsed Fashion Collections:** Utilizing celebrities like Post Malone in marketing campaigns enhances brand visibility and appeals to a broader audience.
- **Upcycled Materials Innovation:** Integrating upcycled materials into product design addresses sustainability concerns and attracts eco-conscious consumers.

### Sectors Adopting This

- **Outdoor Apparel Industry:** Innovations in weather-resistant clothing and footwear meet the demands of consumers seeking durable and stylish outdoor gear.
- **Sustainable Fashion Industry:** The adoption of eco-friendly materials like UGGplush upcycled wool aligns with growing consumer demand for sustainable fashion options.
- **Footwear Manufacturing Industry:** Advancements in footwear technology, such as the integration of waterproof features and durable outsoles, enhance product performance and consumer satisfaction.

## Related on Trend Hunter

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- [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md)
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