# Palm Beach-Inspired Menswear Lilly Pulitzer's 'Men’s Stuff' Marks a Bold Return to Preppy Menswear By Georgia Wray Norsten | Published 2025-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mens-stuff References: [lillypulitzer](https://www.lillypulitzer.com/men/)  '[Men’s](https://www.trendhunter.com/trends/idc-dermo-men) Stuff' by [Lilly](https://www.trendhunter.com/trends/the-lilly-reserve-collection) Pulitzer is back, marking the brand’s first men’s collection in 15 years -- and it’s bigger, bolder, and beachier than ever. This highly anticipated relaunch pays homage to the brand’s 1960s Palm Beach roots while giving modern men a fresh, stylish update on classic resort wear. Infused with Lilly’s preppy aesthetic, Men’s Stuff blends vintage-inspired design with contemporary cuts and sensibilities. The collection features a versatile lineup: lightweight linen shirts, bold floral-printed shorts, tailored blazers, easygoing polos, and [colorful swim trunks](https://www.trendhunter.com/trends/lacoste-swimwear-collection), along with accessories like ties and pocket squares. Each piece effortlessly balances timeless sophistication with laid-back coastal charm. Designed for today’s style-conscious man, Men’s Stuff embraces bold prints and heritage patterns while catering to modern demands for functional, polished clothing. Whether lounging poolside or heading to a weekend brunch, this collection ensures you’ll do it in iconic Lilly style. Image Credit: Lilly Pulitzer ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 64% | Freshness: 36% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Revival of Preppy Menswear:** Men’s fashion sees a resurgence in preppy aesthetics, blending the nostalgia of 1960s style with modern updates. - **Vintage-inspired Modern Cuts:** Contemporary menswear leverages vintage designs while integrating contemporary silhouettes for a fresh take on classic resort wear. - **Bold Floral Prints in Menswear:** Menswear innovators embrace daring floral prints, transforming traditional men's clothing into vibrant, stylish statements. ### Who This Affects Most - **Fashion and Apparel:** The intersection of classic preppy styles with modern menswear introduces new opportunities for innovation within the fashion industry. - **Textile and Printing:** Advancements in textile printing technology cater to the demand for bold and intricate prints, supporting the shift towards vibrant menswear designs. - **Retail and E-commerce:** The preppy menswear revival presents e-commerce platforms with potential growth through targeted marketing of classic yet contemporary menswear lines. ## Related on Trend Hunter - [Print-Forward Apparel Collections](https://www.trendhunter.com/trends/the-lilly-reserve-collection.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [Archival Apparel Print Reissues](https://www.trendhunter.com/trends/lillys-zoo.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Curated Vintage Fashion Exhibitions](https://www.trendhunter.com/trends/lillys-vintage-vault.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Luxe Whimsical Resort-Style Apparel](https://www.trendhunter.com/trends/st-regis-x-vilbrequin.md) - [Fashionable Valentine's Day Collections](https://www.trendhunter.com/trends/lilly-loves-lele.md)