# Male-Targeted Department Stores Nordstrom Recently Opened Its First-ever Standalone Men's Store By Laura McQuarrie | Published 2018-04-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mens-store References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Nordstrom_opens_firstever_mens_store_and_focuses_on_grooming/141787) American department store chain [Nordstrom](https://www.trendhunter.com/trends/closer-to-you) recently opened its first-ever standalone men's store with a focus on fashion, grooming and personalized experiences. The store is stationed alongside the retailer's flagship location in New York City and offers a place for men to explore what's new in the world of fashion and beauty. Within the space, [Le Labo](https://www.trendhunter.com/trends/perfume-library) offers personalized fragrance labels and grooming services are offered by Tom Ford Grooming, [Kiehl’s](https://www.trendhunter.com/trends/skinvestment), Proraso and Ted’s Grooming Room by Ted Baker London. The department store will also offer introduce Murdock London to American consumers, as it is a brand that prides itself on recreating the traditional barbershop experience for the modern man. The new department store boasts a flexible design that will allow for the product displays to be updated regularly. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 27% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Men's Personalized Grooming:** Department stores can embrace men's grooming by offering personalized services that are tailored to men's needs. - **Flexible Retail Design:** Offering a flexible retail design that allows for regular updates can create an exciting and fresh experience for customers. - **Curated Men's Fashion:** Creating a unique and curated selection of men's fashion can entice male customers to return for new and thrilling finds. ### Where This Applies - **Department Stores:** Department stores can innovate by enhancing the customer's experience through personalized grooming services, adjustable store design, and tailored fashion selections. - **Grooming and Beauty Industry:** Grooming and beauty companies can partner with department stores to offer personalized and exclusive services for men. - **Fashion Industry:** The fashion industry can collaborate with department stores to create exciting and unique men's fashion selections for customers. ## Related on Trend Hunter - [Residential-Inspired Beauty Stores](https://www.trendhunter.com/trends/tom-ford-beauty-brand.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Small-Format Retailers](https://www.trendhunter.com/trends/closer-to-you.md) - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md) - [Design-Forward Concept Stores](https://www.trendhunter.com/trends/target-soho.md)